Tech marketing these days means speaking directly to the users of your product—the developers. This requires marketing teams to have the technical knowledge to develop content that developers find useful…
AWS makes up the core of so many of the tech companies we work with here at IOD, so we love keeping up to date with what’s going on within…
In anticipation of the KubeCon + CloudNativeCon conference that will take place in Valencia, Spain, on May 16-20 (and virtually), we wanted to share with you some key takeaways from…
Over the years, tech content marketers have frequently prioritized writing business content targeted at the C-suite. But, within the past decade, a bottom-up adoption method has gained more ground, inspiring…
Quality content is fuel for a good marketing strategy, as B2B tech companies know. That type of content is hard to create. Our clients at IOD are trying to reach…
In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…
Facebook, YouTube, and any other huge online company probably discovered early on that not everyone has the best of intentions when publishing something on the internet.Back then, how did they handle…
DevOps is a young mindset, and, year after year, it continues to evolve into something that's bigger in scope, better in implementation, and greater in its expectations. Up until now,…
Every tech marketer knows how critical content is for an organization’s success. But what many don’t realize is that publishing content can and often should be an early marketing act.…
First and foremost, it is important to define what AWS Activate is and what it is used for before we can take a deeper look. Exactly one year ago, Amazon created a program specifically designed for a particular group of customers that often times is in need of as much help as they can get (AKA startups). This program supports startups in their initial phase of building their businesses. This includes providing AWS credits, taking part in startup contests, and receiving benefits from third party solutions on the AWS cloud. Activate allows AWS partners that want to create a presence within the Activate community offer perks to member startups. Some of which include discounts and extended free tiers.
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