The IOD blog

Industry insights for tech marketers & practitioners
From Gut Feel to Data-Driven: Free Script for GenAI-based Content Creation Evals
  • Hannah Mahler
  • January 15, 2026
IODigest December 2025: GenAI Made Us Stronger, Performance-Driven Content, re:Invent, GTM Lessons, Portfolio Wins, GEO Tips, Happy Holidays
  • IOD Team
  • December 23, 2025
What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
  • Ofir Nachmani
  • December 18, 2025
AWS re:Invent Days 1 & 2: 5 Key Takeaways
  • Ofir Nachmani
  • December 3, 2025
IODigest November 2025: AWS-OpenAI, CyberMarketingCon Guide, Portfolio Spotlights, AWS APN Collab Tip
  • IOD Team
  • December 2, 2025
CyberMarketingCon 2025: Field Insights, Tactical Agenda Picks, and ROI Signals for Advanced Cyber Marketers
  • Alberto Namias
  • December 1, 2025
AWS-OpenAI Case Study, the Most Scalable Case the Tech World Has Seen: A Pre-re:Invent 2025 Perspective
  • Ofir Nachmani
  • November 24, 2025
IODigest October 2025: GEO for Tech Marketers, Prompt Prototyping, AWS & Security Portfolio, Meet Us at re:Invent + CyberMarketingCon
  • IOD Team
  • October 31, 2025
The Tech Marketer’s Guide to Generative Engine Optimization (GEO)
  • Yeru Chernilovsky
  • October 30, 2025
How to Master Prompt Design for Tech Marketers
  • Ofir Nachmani
  • September 30, 2025
AWS Prompt Engineering 101: A Beginner’s Guide
  • Ofir Nachmani
  • August 31, 2025
IODigest August 2025: AWS Prompt Engineering, Offensive AI, Client Work, GenAI Content Tip
  • IOD Team
  • August 31, 2025

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