One of the greatest marketing challenges for tech startups as they scale is ensuring their content marketing program can keep pace, pivot, and meet the dynamic needs of a growing company.
For decacorn Wiz, named the largest cyber unicorn and fastest SaaS company to achieve a $10B valuation, it needed to generate high-quality technical articles at scale that would not only match its hypergrowth but also help it catch up with veteran competitors in the field.
Just five months into its partnership with IOD, they achieved:
- 100+ long-form articles produced
- 18x the organic traffic
- Top Google rankings for 180 security keywords
- A self-paying content engine that was driving conversions and bringing in revenues
And the numbers continue to increase.
Read our condensed case study to see the secret to Wiz’s success.
