[ About IOD ]
We Build GTM Engines.
Our Clients Are Market Leaders.
Trusted by hundreds of tech brands
Bridging the gap between technology and marketing since 2017.
Human-led. Expert-based. AI-native.
Since 2017, IOD has partnered with hundreds of B2B technology brands worldwide, helping them turn complex technologies into credible content and effective go-to-market programs. Our roots are in cloud, cybersecurity, DevOps, and data, with growing expertise in AI infrastructure and emerging AI technologies.
One Content Partner for Every Stage of Growth.
Choose the program built for your team.
01Enterprises
Large cloud, data, AI, and cyber organizations running content across many teams and products.
Explore Enterprise Services02Startups
Early-stage and scale-up startups that need a content operation from day one.
Explore Startup ServicesNot sure which fits? Book a discovery call.
Stesh, IOD’s AI Platform
Maintains your messaging, voice, audience and claims.
The people who own each decision make it before Stesh drafts a word.
Context
Your products, buyers, positioning, competitors and brand rules are built into the workflow, from the first brief to the final draft.
Collaboration
Your team and our experts review in one workspace; Stesh applies the feedback and turns around the next revision fast.
Execution
AI speeds up research and production; people own the direction, the technical judgment and the final approval.
Meet the Founder
Ofir Nachmani
Founder & CEO, IOD
A tech evangelist and entrepreneur, Ofir was an early adopter of cloud and spent a decade as a leading cloud blogger, well before it went mainstream. He held executive roles at top tech companies and has served as an independent analyst for AWS, HP, Oracle, Google, and others. With deep roots in both tech and marketing, Ofir founded IOD to bridge the gap between the two, helping vendors build credibility, scale content, and position themselves as industry influencers.
[ FAQ ]
Frequently Asked Questions
Have a different question and can’t find the answer here? Talk to us and we’ll walk you through how we work.
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Still have a question?
What is technical content marketing?
Technical content marketing is creating content that helps technical buyers, such as developers, engineers, architects and security teams, understand, evaluate and adopt a product. It includes tutorials, how-to guides, white papers, comparisons and case studies that are accurate enough for practitioners to trust and useful enough to influence buying decisions.
What is an expert-led content service?
It’s a content service where people with hands-on experience in the subject, not generalist writers, shape what gets written. At IOD, practitioners in cloud, DevOps, cybersecurity, data and AI work alongside professional editors and strategists, so each piece reflects how the technology is really used and speaks credibly to technical readers.
What types of technical content does IOD create?
We create blog posts and technical articles, white papers, ebooks, how-to guides, cheat sheets, case studies, datasheets, infographics, ad copy, email and social content, interactive tools such as ROI calculators, and technical video. Every format is built for technical buyers and optimized to be found in search and cited by AI engines.
Who writes IOD content?
Our content is created by a global network of practitioners, analysts and tech specialists who work in the fields they write about, together with professional tech writers and editors. Each piece is matched to an expert with hands-on experience in the topic, then professionally edited before it reaches you.
Does IOD use AI to write content?
Yes, as part of a human-led process. IOD GenAI Labs builds the context layers, agentic workflows and automations that speed up research, drafting and production. Human experts lead the strategy and the writing, and our CTO oversees quality, so you get the speed of AI with the accuracy and judgment of real practitioners.
Does IOD specialize in cybersecurity?
Yes. Cybersecurity is one of our core domains, alongside cloud, DevOps, data and AI. We create content for security brands such as Wiz, Check Point and AlgoSec, covering cloud security, Kubernetes security, network security and incident response, from hands-on playbooks for practitioners to thought leadership for C-level executives.
What kinds of companies does IOD work with?
We work with B2B tech companies that sell to technical and executive audiences, from growth-stage startups to global enterprises. Clients include Wiz, Microsoft for Startups, NetApp, Check Point, Zoho, Bright Data, AlgoSec and Quali, across cloud security, Kubernetes, observability, data protection and network security.
How does IOD differ from an AI content platform?
An AI content platform gives you software to generate drafts, and your team still has to research, fact-check, edit and manage the output. IOD is a fully managed service: practitioners and editors use our own GenAI workflows to produce finished, technically accurate content, and we handle strategy, production and quality so your team doesn’t have to.
How is IOD different from an agency or freelance writers?
General content agencies often lack technical depth, and freelance experts need sourcing and managing. We combine both: practitioner-level expertise with a fully managed team that handles strategy, editing, project management and talent for you. You work with one point of contact and one vendor, instead of coordinating a group of writers yourself.
How long has IOD been doing this?
Since 2017. IOD (short for “I Am on Demand”) was founded to bridge the gap between tech and marketing, with a practitioner-first approach to B2B content. Since then we’ve published 590+ articles on our own blog and produced content for leading cloud, security and data brands.
