IOD Learn: Guides for B2B Tech Marketers

Practical answers on technical content, AI search (GEO and AEO), content agencies and AI content operations, from the practitioners behind IOD’s content programs.
IOD vs. Animalz: which content partner fits tech and cybersecurity brands
IOD vs. Animalz: Which Content Partner Fits Tech and Cybersecurity Brands?
  • Ofir Nachmani
  • November 3, 2026
IOD vs. CyberEdge: which partner fits your cybersecurity content program
IOD vs. CyberEdge: Which Partner Fits Your Cybersecurity Content Program?
  • Ofir Nachmani
  • November 3, 2026
How much does a B2B cybersecurity content agency cost: pricing models, named agency rates, total cost of ownership and measuring ROI
How Much Does a B2B Cybersecurity Content Agency Cost?
  • Ofir Nachmani
  • November 2, 2026
IOD vs. Draft.dev: which technical content partner fits your company
IOD vs. Draft.dev: Which Technical Content Partner Fits Your Company?
  • Ofir Nachmani
  • November 1, 2026
IOD vs. CyberTheory: which partner fits your cybersecurity content program
IOD vs. CyberTheory: Which Partner Fits Your Cybersecurity Content Program?
  • Ofir Nachmani
  • November 1, 2026
How to choose the best B2B tech marketing and content agency, five categories: expert-led content, SEO, GEO and AEO, performance marketing, branding and creative, and individual writers
How to Choose the Best B2B Tech Marketing and Content Agency: 5 Categories, 14 Leading Providers and 6 Individual Writers
  • Ofir Nachmani
  • October 27, 2026
Prepare for 2027: the tech marketer’s guide to ChatGPT and Gemini, covering research, brand context, expert review, and full-lifecycle measurement
Prepare for 2027: The Tech Marketer’s Guide to ChatGPT and Gemini
  • Ofir Nachmani
  • October 26, 2026
Seven AI-native content platforms and managed services for technical B2B marketing, judged on technical accuracy, AI context, expert involvement and SEO, GEO and AEO
7 AI-Native Content Platforms and Managed Services for Technical B2B Marketing
  • Ofir Nachmani
  • October 23, 2026
Five criteria for evaluating cybersecurity content agencies: practitioner credentials, technical validation, true cost of production, answer engine optimization and format depth
Evaluating 7 Cybersecurity Content Agencies for 2027: Expertise, AI Capabilities, and Enterprise Readiness
  • Ofir Nachmani
  • October 20, 2026
Four filters for evaluating a cybersecurity content agency: technical depth in security content, subject matter expert access, AI governance in the workflow and managed content delivery
Getting Ready for 2027: How to Evaluate a Cybersecurity Content Agency
  • Ofir Nachmani
  • October 19, 2026
Five cybersecurity content production options compared: AI content platforms, cybersecurity marketing agencies, technical content agencies, independent writers and managed content operations
Top Technical Content Production Options for Cybersecurity Brands in 2026
  • Ofir Nachmani
  • October 14, 2026
8 AI Writing Tools B2B Tech Marketers Are Using And Why They Still Need Human Expertise
  • IOD Team
  • February 8, 2026
How to Choose an AI Visibility Tool in 2026: The Tech Marketer’s Guide
  • IOD Team
  • January 21, 2026
The B2B tech marketer’s guide to GEO and AI search, a 9-step guide for 2027: map buyer questions, fix technical discovery, build authority, measure impact
The B2B Tech Marketer’s Guide to GEO and AI Search: 9 Steps for 2027
  • Yeru Chernilovsky
  • October 30, 2025

The views expressed on the IOD blog are those of the individual authors and do not necessarily reflect those of IOD.
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