[ Content Strategy & Planning ]
Turn Your GTM Goals Into a Content Plan That Works
Trusted by hundreds of tech brands
Research-backed content strategy for B2B tech. Built with the people who know your market.
A vision without a plan is wishful thinking.
Your IOD strategist maps your market, your competitors, and the questions your buyers ask search engines and AI assistants, then turns it into an editorial plan your team can run.
Every plan is business goals driven: we monitor how your content performs and enhance the plan as your market and priorities change.
Our strategists and practitioners work from your approved GTM context, and Stesh, IOD’s AI platform, keeps your research, topics, and calendar in one place.
“Sometimes you need content just to get eyeballs on your page and to get visitors to take actions like clicking on links. But even that type of content can’t be fluff. We needed content that was both deeply technical and that told a story—and there’s a big gap between these two elements. IOD bridged that gap for us.”
Alexandra QuinnProduct Marketing and Content ManagerWhat We Delivered
An MLOps content program: deep-tech blog posts and glossary pages written by MLOps practitioners, covering the topics Iguazio’s buyers search for.
Read the Iguazio case study →383%
Organic Traffic
Growth to glossary pages,
in eight months
5x
Production Rate
More deep-tech blog posts and
glossary pages across MLOps
What Your Content Strategy Includes
Market Analysis
You see where you stand: a survey of your competitive landscape and your current content performance, including your GEO and AEO visibility: how often AI engines mention and cite your brand.
Competitive Research
You know how to stand out: research on competitors’ content strategies, topics, and formats, so your plan fills the gaps they leave.
Stakeholder Brainstorm
Your plan reflects your value proposition: IOD runs a collaborative session with your SMEs, marketing, and sales to align topics with your positioning.
Expert Topic Ideation
You get the topics your buyers ask about: IOD practitioners and strategists propose topics for each persona, including the questions buyers ask AI assistants in your category.
Editorial Calendar
You get a plan you can run: a monthly or six-month editorial calendar with formats, channels, and owners, reviewed with you every quarter.
Ongoing Optimization
Your plan improves as you publish. Stesh, IOD’s AI platform, keeps your approved GTM context and the plan in one place, so every quarterly review sharpens the next round of topics.
Work With Us Your Way
Pick what each program needs, and mix them.
01Managed
We make it, with your owners at the gates.
02Hybrid
Your product marketers direct the message; our experts own technical accuracy.
03Self-Service
Your team works directly in Stesh, IOD’s AI platform.
Run a launch fully managed while your team self-serves blog posts; change the mix anytime.
Start With a Plan.
Tell us what’s on your roadmap. We’ll come back with the research, the topics, and a calendar to match.
Talk to Us[ FAQ ]
Frequently Asked Questions
Have a different question and can’t find the answer here? Talk to us and we’ll walk you through how we work.
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Still have a question?
What does IOD’s content strategy process include?
Five steps: market analysis, competitive research, a stakeholder brainstorm, expert topic ideation, and an editorial calendar that we review with you every quarter.
How long is the editorial calendar?
Monthly or six months, depending on your program. IOD’s strategists review it with your stakeholders every quarter to keep it relevant.
Who from our team needs to be involved?
Your subject-matter experts, marketing, and sales. IOD runs a collaborative brainstorm with them so the plan reflects your value proposition and your buyers’ real questions.
Does the strategy cover AI search (GEO and AEO)?
Yes. Research includes how your brand and competitors appear in AI answers, and topics are chosen to close those gaps as well as classic SEO gaps.
Can IOD also produce the content in the plan?
Yes. The same team that builds the plan can run production, your team can produce in-house, or you can mix both.
How does the plan stay aligned with our messaging?
Every topic is mapped to your approved GTM context, including positioning, personas, and claims, so the plan and the content that follows say the same thing.
How do you measure success?
Success depends on your goals, but we typically track traffic to key content, lead magnet downloads, demo or trial signups from content, engagement via newsletters, shares, or backlinks, and movement of content-informed leads down the funnel. We hold monthly analytics check-ins to evaluate what’s working and adjust the roadmap accordingly.
What do we get at the end of the strategy work?
You get a market and competitor analysis, a list of topics for each buyer persona, and an editorial calendar with formats, channels, and owners. Your team can run the plan in-house or with IOD.
Can we start with a strategy only, without content production?
Yes. Many teams start with the strategy and decide on production later. The plan is built so your own team, IOD, or both can execute it.
Do you build strategies for startups and enterprises?
Yes. For startups, the plan focuses on the few topics that build awareness and pipeline fastest. For enterprises, it aligns several product lines, teams, and audiences around one editorial calendar.
