There is growing recognition of the integral role "micro-influencers" (MI) can play in marketing tech brands and products. It's a guerilla-marketing approach that properly organized and executed could generate incredible…
It’s undeniable that there are known names in the tech industry that large communities of people trust to pass on reliable information about products and solutions, provide how-tos and tips,…
Tech startups tend to focus a big chunk of their marketing budget on attending in-person events and conferences to network, build their audience, and grow brand awareness. But as the…
You’ve created the perfect piece of content. It’s practical. It’s engaging.Your engineers and even your CTO have signed off on it. Your marketing team has ensured the branding and messaging…
In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
Friends, I don’t have to tell you these are not easy times. But I do feel a responsibility to be in touch with those in our ecosystem--whether it’s our core…
When the marketing department asked me to write a blog about best practices for managing freelancers, I first thought it was too broad a topic. It could go in so…
Every tech marketer knows how critical content is for an organization’s success. But what many don’t realize is that publishing content can and often should be an early marketing act.…
Way before the days of WordPress, I hired a freelancer to do a website redesign. It was my first experience working with a freelancer. He had an engineering degree from…
Despite the increasing popularity of video, podcasts, and other content marketing formats, we predict text-based content will still win hands-down in 2020. That is, if you do it right. Experimenting…
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