In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
Friends, I don’t have to tell you these are not easy times. But I do feel a responsibility to be in touch with those in our ecosystem--whether it’s our core…
When the marketing department asked me to write a blog about best practices for managing freelancers, I first thought it was too broad a topic. It could go in so…
Every tech marketer knows how critical content is for an organization’s success. But what many don’t realize is that publishing content can and often should be an early marketing act.…
Way before the days of WordPress, I hired a freelancer to do a website redesign. It was my first experience working with a freelancer. He had an engineering degree from…
Despite the increasing popularity of video, podcasts, and other content marketing formats, we predict text-based content will still win hands-down in 2020. That is, if you do it right. Experimenting…
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
By Jen Maidenberg, VP Business Development, IOD Over the last six months, I've been on the US tech event circuit meeting and getting to know US-based tech companies focused in…
By Ofir Nachmani, CEO, IOD Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental.…
By Ofir Nachmani, CEO, IOD Prepare yourself for the brutal honesty in this post. My first confession: I don’t write my own tech blogs. At this point in my career,…
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