IOD’s June hybrid event brought together two forward-thinking minds in the tech content world to discuss one of the greatest challenges tech marketers face: how to build a sustainable…
This month was rife with big cloud news from major leadership changes, space travel battles of the Titans, cloud disappointments, and data privacy wars. We’ve rounded up the most interesting…
If there’s one thing marketers excel at, it’s creating buzz. So it’s no surprise that the marketing world is periodically shaken up by shiny new buzzwords. One term that has…
After years of being taught that “content is king,” brands have created a royal amount of it. Social media is cluttered with videos, ebooks, white papers, guides, blog posts, webinars,…
A bold statement, for sure, but I’ll prove it.I was an early adopter of the cloud. I was part of the cloud-leading team at Clicksoftware (NASDAQ: CKSW), running the first…
Our first monthly tech news roundup in April was a big hit. Here’s your monthly roundup for May, featuring some of the industry’s most significant stories, developments, and trends—with a…
Content has become the centerpiece of every marketing strategy. It has to be. It’s leveraged for SEO and organic traffic growth, industry credibility, thought leadership, demand generation, product marketing, and…
We’re excited to introduce a new monthly roundup of some of the most interesting industry news, resources, stories and sound bites we’ve encountered - with a focus on IOD’s own…
Brainstorming sessions are key to building an effective tech content strategy. But when it comes to collating a comprehensive list of content topics with the relevant stakeholders, less is more.…
In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…
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