What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
I hesitated before bringing this up with Elinor, my wife. Talking about men and women as two sides of an industry doesn’t feel politically correct, especially in tech. But when…
The Blind Men and the Elephant: What It Really Takes to Produce a Technical Blog Post
When it comes to tech blogging, it’s the people with hands-on experience you need to persuade—whether cloud, DevOps, cybersecurity, or AI experts—especially for bottom-up adoption. A security client was in…
Over $2.5B in Acquisitions: Israel Still a Cyber Leader
We all know these are tough times for Israel. While the economy is suffering the effects of war, skeptics were also suggesting earlier this year that the tech bubble had…
6 Tips to Get the Most Out Your “How-To” Tech Videos
Are you looking to harness the marketing power of video to make an impression and showcase your tech solutions? Whether you're introducing a new SaaS platform for B2B sales teams,…
How to Plan Ahead for RSA Conference 2024 in San Francisco
RSA is an increasingly important conference in the security world. And given that IOD serves so many companies in the cybersecurity space, including Microsoft, Check Point, Wiz, and many more,…
Wiz Partners with IOD, Building a Content Engine That Pays for Itself with 18X Organic Traffic – IOD and Wiz Case Study
One of the greatest marketing challenges for tech startups as they scale is ensuring their content marketing program can keep pace, pivot, and meet the dynamic needs of a growing…
Wrapping Up 2023: Tech Sector on the Mend, IOD for Enterprise, and the GenAI Revolution
The year 2023 got off to a slow start, with the market still recovering from COVID and a worldwide recession. As the year progressed, however, things picked up again: Not…
3×2 ChatGPT Prompts Tips to Make Your Tech Marketing Copy Sing – Part 2
Generative AI is the new buzzword in content creation, but can it live up to the hype when it comes to tech content creation? On the one hand, we're seeing…
Ditching the Geeky Tee for the Business Suit: My First Oracle CloudWorld Experience
Over the last year, I’ve been hearing the name “Oracle Cloud” a lot. And last week, I was invited to the Oracle CloudWorld annual event to learn more about this…
The Enterprise Tech Marketer Exposed, Part 1: Meet One of Technology’s Most Influential Personas
Welcome to our two-part series on one of the most powerful personas in technology today: the tech marketer. Creating tech marketing content for numerous tech brands, we’ve met many tech…
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