What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
I hesitated before bringing this up with Elinor, my wife. Talking about men and women as two sides of an industry doesn’t feel politically correct, especially in tech. But when…
AWS Prompt Engineering 101: A Beginner’s Guide
Let's be honest: AI implementations often struggle not because of the technology itself, but because of how we communicate with it. And in AI, by “communicate,” we mean prompts.As generative…
Amazon Nova vs. the Field: What the GenAI Race Really Looks Like
Amazon’s Nova family launched in late 2024 with significant momentum and strong early interest. A few months in, it’s a good time to assess how the offering is evolving and…
Choosing Responsible AI: Comparing LLM Providers on Ethics, Transparency, Safety, and Compliance
In 2018, Amazon created an internal AI engine to find the best job applicants. But they were forced to scrap it right away. The problem? It turned out their shiny…
Amazon Nova Act and the New AI Agent Space: What Enterprises Must Know
Amazon Nova Act isn’t just another toy—it’s a bold move into the emerging world of agentic AI. It signals Amazon’s bet on what comes after chatbots: agents that do the…
How to Get Published on the APN Blog: A Guide to Content Collaboration with AWS
AWS Partner? Want to get your company featured on one of AWS’s most visible platforms—but not sure how to get past the review wall? The Amazon Partner Network (APN) Blog…
Amazon Nova: AWS’s Strategic Pivot in the Enterprise AI Landscape—Part 1
When AWS introduced its Titan language models in 2023, the move made sense from a strategic perspective. As a cloud provider supporting third-party LLMs through its Amazon Bedrock platform, the…
Does Amazon Q Align with Enterprise GenAI Trends?
New technologies are often seen as a cure-all. But they can just as easily create new challenges—and GenAI is no exception. While it can rapidly generate content, questions remain about…
GenAI Showdown: Amazon Q vs. Microsoft Copilot
Both Microsoft Copilot and Amazon Q mark significant advancements in integrating GenAI into daily work practices for the enterprise. While each integrates very well with its creators' ecosystems, it might…
Implementing Claude 3.5 Sonnet on AWS: A Practical Guide – Part 2
Ever since Claude 3.5 Sonnet became available on AWS, it has presented new opportunities for developers and organizations to leverage advanced AI capabilities. In this guide, I’ll walk you through…
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