The IOD blog

Insights for B2B Tech Marketers
Why technical content stalls in review, and how to fix it: decisions in the brief, an owner for each decision, one review loop, faster sign-off
Why Technical Content Stalls in Review, and How to Fix It — Responsibly
  • Rachel Heller
  • November 1, 2026
Getting ready for 2027: the best cybersecurity marketing, demand gen and content agencies in Israel, with a chart of Israeli cybersecurity funding in 2026 by month
Getting Ready for 2027: The Best Cybersecurity Marketing, Demand Gen and Content Agencies in Israel
  • Ofir Nachmani
  • October 29, 2026
Israeli cyber 2026 infographic, updated October 2026: $32B Google–Wiz deal, $4.3B raised by Israeli cyber in January to September 2026, 74 companies funded across 83 rounds
Israeli Cyber 2026: Funding, Acquisitions and News (Infographic)
  • Ofir Nachmani
  • October 29, 2026
Four tests for human oversight of AI: people decide before generation, the overseer can stop the output, a named person with time, and corrections that change the system
Human in the Loop: Four Tests for Oversight That Holds Up
  • Rachel Heller
  • October 21, 2026
AWS Summit playbook for B2B tech marketers: set goals and book meetings before, talk and capture insights during, scan the small booths, publish within days after
How to Make Your Next AWS Summit Worth It: A Playbook for B2B Tech Marketers
  • Ofir Nachmani
  • September 30, 2026
GTM Invisible: 8 Structural Plays to Secure Your LLM Discoverability
  • Yeru Chernilovsky
  • March 30, 2026
Quali + IOD: From Lean Team to Content Engine – Case Study
  • IOD Team
  • February 12, 2026
IODigest January 2026: What actually sped up our workflows by 40%, plus how to choose the right AI visibility tool
  • IOD Team
  • January 29, 2026
From Gut Feel to Data-Driven: Free Script for GenAI-based Content Creation Evals
  • Hannah Mahler
  • January 15, 2026
IODigest December 2025: GenAI Made Us Stronger, Performance-Driven Content, re:Invent, GTM Lessons, Portfolio Wins, GEO Tips, Happy Holidays
  • IOD Team
  • December 23, 2025
What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
  • Ofir Nachmani
  • December 18, 2025
AWS re:Invent Days 1 & 2: 5 Key Takeaways
  • Ofir Nachmani
  • December 3, 2025

The views expressed on the IOD blog are those of the individual authors and do not necessarily reflect those of IOD.
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