April Tech News: Patents, Controversies, and the Cloud Nation
We’re excited to introduce a new monthly roundup of some of the most interesting industry news, resources, stories and sound bites we’ve encountered - with a focus on IOD’s own…
The Power of One-on-One Brainstorming for Building an Effective Tech Content Strategy
Brainstorming sessions are key to building an effective tech content strategy. But when it comes to collating a comprehensive list of content topics with the relevant stakeholders, less is more.…
A Tech Community That’s Stronger Together: Looking Back at 2020 with IOD
In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…
Five Steps to Generate Buzz for Your Tech Brand Using Micro-Influencers
There is growing recognition of the integral role "micro-influencers" (MI) can play in marketing tech brands and products. It's a guerilla-marketing approach that properly organized and executed could generate incredible…
Is “Tech Influencer Fatigue” a Thing?
It’s undeniable that there are known names in the tech industry that large communities of people trust to pass on reliable information about products and solutions, provide how-tos and tips,…
The Case for Shifting Tech Marketing Budgets from Online Events to Content
Tech startups tend to focus a big chunk of their marketing budget on attending in-person events and conferences to network, build their audience, and grow brand awareness. But as the…
Tech Marketers, Watch Out for These Content Distribution Pitfalls
You’ve created the perfect piece of content. It’s practical. It’s engaging.Your engineers and even your CTO have signed off on it. Your marketing team has ensured the branding and messaging…
How to Avoid Too Many Unsubscribes in Uncertain Times
In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
Update on IOD during COVID-19: Business as Usual, No Delays
Friends, I don’t have to tell you these are not easy times. But I do feel a responsibility to be in touch with those in our ecosystem--whether it’s our core…
How to Manage Freelancers So They Stick Around
When the marketing department asked me to write a blog about best practices for managing freelancers, I first thought it was too broad a topic. It could go in so…
