Why Marketers are Planning More Content for 2018 Than Ever Before

By Tina Ornstein, IOD Editor
You have to hand it to him—Bill Gates once again positioned himself as a visionary when he postulated in 1996, when the internet was still in its infancy, that content would be king. What kind of content? Here’s what he wrote:
If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.
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Cloud Content Marketing Through Knowledge

DevOps and Cloud expertiseMarketing through knowledge has gained vast popularity for enterprises and startups, alike. Creating educational content for your community, otherwise known as content marketing, has become the preferred method of marketing for a number of reasons. Instead of enticing a potential customer for a few seconds with a witty tagline or flashy banner, cloud content marketing engages potential customers through news, industry awareness, expertise, and storytelling. Educational content’s purpose is to arouse an audience’s curiosity, leaving them with more knowledge and questions about the subject. Conversely, traditional marketing methods, like copywriting, have a specific and usually very direct call to action. As a result, the reader will either take action or not, leaving the company and potential customer with very little room for engagement. Promotional content has its purposes in marketing, but education is not one of them. Writing content that educates rather than promotes has proven to be an effective way for cloud computing vendors to build customer relationships resulting in more than just sales, but community, as well.

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Cloud Marketer, You Don’t Have a Clue!

quality contentWhat is the point of hiring a marketer? By definition, a marketer is supposed to possess the ability to market the goods or services provided by a company to the appropriate target markets. In reality, however, this definition is often times expanded to entail a larger quantity of tasks, which unfortunately is not proportionate to quality.

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