[Strategy & Editorial Planning]
A vision without a plan is wishful thinking. From content research & analysis to editorial planning, IOD combines deep tech and marketing expertise to build a powerful, customized content strategy that grows with you.
[Our content strategy step-by-step]
1
Prep & Market Analysis
The IOD content strategy team conducts an industry survey of the competitive landscape and an in-depth assessment of your current marketing strategy and performance to map the gaps.
2
Creative Brainstorming
IOD teams up with your company stakeholders—SMEs, marketing, sales—for creative collaboration resulting in a content strategy & editorial plan that appeals to your tech audience and aligns with your unique value proposition.
3
Industry Competitive Analysis
IOD conducts comprehensive research on your competitors in order to understand their content strategies and create a plan to help you stand out from the competition.
4
Expert-Based Editorial Ideation
IOD tech experts & strategists provide a comprehensive list of content topics based on the research and information gathered in the previous stages, refining and optimizing for your tech personas and audience.
5
Editorial Calendar Plan
Once the topics have been approved, IOD will create a 6-month editorial calendar and execution plan. The IOD content strategy team then reviews the plan every quarter, provides ongoing support, and collaborates with your stakeholders to ensure the content remains relevant and on target.
All Experts. All Tech.
Success Stories
“Tech content is a core piece of our marketing strategy, and it is a continuous challenge to be able to produce the volume and quality of content we need in-house. I have been working with IOD Cloud Tech Research for years, in various roles at different companies, and they have helped me build and sustain a high-quality and relevant deep tech content cadence for our readers. When working with the IOD team, I know I can always trust that they will deliver what I need.”
Rafi Kretchmer
VP Marketing
"We partnered with IOD with the goal of building a directory of technical content that would drive organic traffic to our website, increase conversions, and expand our user base. From their deep technical expertise and account management services to their streamlined content creation process, IOD has become one of our key go-to partners for tech content needs. Working with IOD’s DevOps and cloud experts, we were able to produce quality tech content that resonates with our audience and helps us achieve our business goals. We look forward to continuing to grow together and have plans to deepen the partnership with IOD in future."
Jennis Thomas
Senior Content Manager
"I get a team of experts and editors who provide me with any quantity of blog posts I need that month, not to mention a wide array of topics IOD experts can write about. (Amazon cloud, Azure, and even specific NetApp technologies)."
Gali Kovacs
Director of Cloud Revenue Marketing
“We were impressed by IOD’s professionalism—they took full ownership of the content creation and delivered incredibly fast! IOD’s streamlined, transparent process gave us full visibility of the content production and made it easy to keep track and review the content—and all while satisfying multiple stakeholders.”
Amit Svarzenberg
Global Emerging Technologies Lead, Microsoft
“IOD has proven a professional and valuable content creation partner. From kick off to content delivery, their engagement, willingness to learn and explore and overall results exceeded our expectations. Having the ability to understand our state of mind, ecosystem and technological environment was the foundation of IOD’s success with us."
Roee Froman
Product Marketing Manager
"IOD has become an invaluable partner to our tech marketing team. IOD's production of high-quality, technical content supports our efforts to stand out from the competition by establishing us as experts and thought leaders in the Kubernetes industry. Their streamlined work process and production team ensure the cadence and consistency needed, resulting in high-intent traffic to our blog."
Victoria Oiknine
Director of Marketing
"All of the experts IOD provides us are technical people, and sometimes their knowledge is even deeper than ours. We wouldn’t be able to write the level of deep tech content that IOD does.”
Jonathan Kaftzan
VP Marketing & Business Development
"IOD produces the highest quality of technical posts, driving more engineers to our blog."
Ran Ribenzaft
Co-Founder & CTO
"IOD is a powerhouse for technical content. The quality and speed of the IOD team is unmatched. They are true experts in the industry and have established a very robust content creation process. The entire team is a pleasure to work with, and extremely efficient."
Jordan Morgan
Communications Manager
"Finding an agency capable of delivering quality content on cloud, data, and DevOps-related topics has always been a challenge, but IOD was quick to grasp and align with our content needs. IOD turned out to be our one-stop shop for expert-based content with an impressive network of seasoned tech experts, writers, and editors, plus an awesome account management team that made sure we always knew where we were at. IOD has been a true asset to the Cloudzone marketing team."
Liran Meir Frenkel
Head of Marketing and Digital Sales
“We have been working with IOD for years and have been highly impressed with the quality of work they produced. They have been a great extension to our team.”
Trisha Paine
Head of Marketing Programs, Cloud Security
"IOD has helped us bring good quality technical content for our blog and resources. I would definitely recommend them."
Czesia Glik
VP Marketing
״From blog posts to white papers, IOD is delivering high-quality tech content that brings results to our marketing team at Vulcan, and value to our prospects.״
Gal Gonen
Director of Marketing
"Each post is well-researched, detailed, reviewed thoroughly and delivered on time. I would recommend their services to anyone looking to enrich their cloud content marketing strategy."
Jessica Eisenberg
Senior Global Campaigns Manager
“We’ve been working with IOD since 2018. During that time they’ve created high quality content that fits our needs no matter what kind of topic — and security topics can be quite diverse. Their experts and editors are highly professional. The dialogue they’ve created with our internal experts and marketing department have been invaluable. While we had content already on our site, IOD’s reliable expert-based content has significantly boosted our marketing efforts and cadence.“
Nir Genison
Head of Marketing
“After meeting IOD at an AWS event, we decided to reach out about their services because we were in need of some deeply technical cloud articles for our blog, to complement the more story-driven posts we were creating in-house. IOD has shown us a depth of knowledge in the AWS Cloud discipline, executing on their promise of expert-based content. From extensive research to delivering topics to the actual writing itself, IOD’s work is professional, thorough, and worth the investment.“ Read the case study with logz.io
Victoria Kouyoumjian
Senior Director, Partners Marketing
"IOD has helped us bring good quality technical content for our blog and resources. I would definitely recommend them."