What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
I hesitated before bringing this up with Elinor, my wife. Talking about men and women as two sides of an industry doesn’t feel politically correct, especially in tech. But when…
Tech Brands: Why Your Video Content Isn’t Delivering ROI (and How to Fix It)
As head of video at IOD, I speak with tech marketers every day. And if there’s one thing I don’t need to convince them of, it’s the power of video—they…
Turning SME Knowledge into Impact: Why Experts Need Tech Marketers
Tech companies—whether startups or enterprises—often struggle to keep up with the pace and quality of content needed to connect with their audience. The subject matter expert (SME)’s gift is understanding…
How to Leverage SMEs for Scalable, High-Impact Tech Marketing Content
One of the greatest challenges tech marketers face is generating meaningful, technically accurate content—and at scale. Even SEO blog posts, which often get a bad rap, need to provide value…
Roundtable Summary: Mastering Tech Video Marketing Production at Scale – Part 2
When we got together recently for a roundtable with our partners at Igloo Creative House, we wanted to help marketers understand and solve the top roadblocks standing between you and…
Roundtable Summary: Mastering Tech Video Marketing Production at Scale – Part 1
You’ve probably heard that technical videos like explainers, demos, and tutorials drive 74% of software sales today. But many tech brands still aren’t using video marketing—or using it effectively. Maybe…
4 Ways to Simplify Tech Video Production with AI
As humans, our minds are wired for story. That means that as a tech marketer, if you want to connect with your audience, you need to tell a great story.…
Building Your Content Plan: The Essentials for Cloud Tech Brands
A few years ago, I got a call from the CEO of a startup in the cloud security space in need of tech content. When I asked him who their…
10 AI Tools to Elevate Your Tech Video Tutorial Production
Marketers have known for a long time that tech video tutorials are an effective way to accomplish many things at once: convert leads into new users or convert novices into…
5 Tips for Effective Tech Video Production
Marketers often struggle to produce quality tech content at scale that resonates with their target audience. Translating that to video can be even more challenging. IOD’s team of video experts…
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