There is growing recognition of the integral role "micro-influencers" (MI) can play in marketing tech brands and products. It's a guerilla-marketing approach that properly organized and executed could generate incredible…
In the midst of a global pandemic, this “new normal” we find ourselves in comes with many challenges. In particular, remote work is a new experience for many around the…
You’ve created the perfect piece of content. It’s practical. It’s engaging.Your engineers and even your CTO have signed off on it. Your marketing team has ensured the branding and messaging…
In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
Every tech marketer knows how critical content is for an organization’s success. But what many don’t realize is that publishing content can and often should be an early marketing act.…
As many organizations and publications are making note of this time of year, it’s not just the end of a year, but the end of a decade; one marked by…
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
If you’re a parent of school-aged children, depending on where you live in the world, this may be the first time you’re reading a blog post in silence in 2…
It’s always tempting to think that whatever we’re doing in the bright, shiny world of the 21st century is unprecedented, groundbreaking, disruptive. But I have a confession to make: Although my career is firmly-rooted in high tech and I can’t get enough of engaging with the latest and greatest technology and business trends, my first love is history and my academic degree is in that domain. So indulge me for a few minutes as I explore the historical roots of the content marketing that drives customer engagement and brand building today.
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What I really want to do in this article is perform a deep dive into a company’s content costs, in particular compare the perception of cost vs. the actual. So,…
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