Quality content is fuel for a good marketing strategy, as B2B tech companies know. That type of content is hard to create. Our clients at IOD are trying to reach…
In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…
There is growing recognition of the integral role "micro-influencers" (MI) can play in marketing tech brands and products. It's a guerilla-marketing approach that properly organized and executed could generate incredible…
In the midst of a global pandemic, this “new normal” we find ourselves in comes with many challenges. In particular, remote work is a new experience for many around the…
You’ve created the perfect piece of content. It’s practical. It’s engaging.Your engineers and even your CTO have signed off on it. Your marketing team has ensured the branding and messaging…
In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
Every tech marketer knows how critical content is for an organization’s success. But what many don’t realize is that publishing content can and often should be an early marketing act.…
As many organizations and publications are making note of this time of year, it’s not just the end of a year, but the end of a decade; one marked by…
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
If you’re a parent of school-aged children, depending on where you live in the world, this may be the first time you’re reading a blog post in silence in 2…
