A Tech Community That’s Stronger Together: Looking Back at 2020 with IOD

In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…

Continue Reading A Tech Community That’s Stronger Together: Looking Back at 2020 with IOD

The Not-So-Secret History of Content Marketing (Hint! It’s Older Than You Think!)

It’s always tempting to think that whatever we’re doing in the bright, shiny world of the 21st century is unprecedented, groundbreaking, disruptive. But I have a confession to make: Although my career is firmly-rooted in high tech and I can’t get enough of engaging with the latest and greatest technology and business trends, my first love is history and my academic degree is in that domain. So indulge me for a few minutes as I explore the historical roots of the content marketing that drives customer engagement and brand building today.
(more…)

Continue Reading The Not-So-Secret History of Content Marketing (Hint! It’s Older Than You Think!)