How to Survive the AI Cyber Arms Race: 3 Trends to Watch Now
“AI’s going to put you out of work.” I get that a lot these days when I tell people I help tech brands create marketing content. But I don’t believe…
GenAI Showdown: Amazon Q vs. Microsoft Copilot
Both Microsoft Copilot and Amazon Q mark significant advancements in integrating GenAI into daily work practices for the enterprise. While each integrates very well with its creators' ecosystems, it might…
Implementing Claude 3.5 Sonnet on AWS: A Practical Guide – Part 2
Ever since Claude 3.5 Sonnet became available on AWS, it has presented new opportunities for developers and organizations to leverage advanced AI capabilities. In this guide, I’ll walk you through…
5 Top Takeaways from re:Invent 2024: Bedrock, Trainium, and a Clock on Every Server
Fresh off re:Invent 2024, probably the most memorable takeaway from this year’s sessions has got to be the importance, for such a massive tech player as AWS, of investing broadly…
Claude 3.5 Sonnet: A New Chapter in AI Evolution – Part 1
Imagine walking down a busy city street when a sleek Porsche catches your eye. You take a quick photo and ask your AI assistant: "What can you tell me about…
Expectations Ahead of AWS re:Invent 2024: Cloud Infrastructure Management, Security, and the Truth Behind the GenAI “Hype”
Similar to last year, AWS re:invent 2024 will have a heavy GenAI focus, a move some have been questioning. But what’s really behind this decision? Is AWS getting sucked into…
Embracing GenAI: Insights from the AWS GenAI Analyst Summit
“Hey Smart ChatBot, I have a 10-hour layover in London. Could you please suggest what to do during this time?” “No, I’m not interested in seeing the Changing of the…
Garbage In, Garbage Out: Big Data LDN 2024 Proves Data Governance Matters More Than Ever
Big Data LDN 2024 was a whirlwind of AI buzzwords and data-driven dreams. While the event didn't deliver on every promise, it sent me home with enough valuable insights into…
4 Ways to Simplify Tech Video Production with AI
As humans, our minds are wired for story. That means that as a tech marketer, if you want to connect with your audience, you need to tell a great story.…
My Experience with Amazon Q
Wondering if Amazon Q is worth it? In this second part of our blog post series, I dive into the Amazon Q user experience. And in case you missed it,…
