I remember those early re:Invent days so well: AWS CTO Werner Vogels in his punk rock t-shirts, speaking directly to the developers. It was a conference built for builders. There…
Key InsightsGEO and AEO are essential for AI-era discoverability. Generative engine optimization (GEO) and answer engine optimization (AEO) are now critical for getting your content discovered and cited in AI-powered…
Do you remember your first ChatGPT question? Mine was: “Write a marketing email for our product launch.” But the result was pure corporate boilerplate, generic phrasing, and zero personality. It…
Black Hat USA 2025 is here, and one theme looms larger than ever: the weaponization of artificial intelligence. For years, defenders have leveraged AI for anomaly detection, automated response, and…
Amazon’s Nova family launched in late 2024 with significant momentum and strong early interest. A few months in, it’s a good time to assess how the offering is evolving and…
In 2018, Amazon created an internal AI engine to find the best job applicants. But they were forced to scrap it right away. The problem? It turned out their shiny…
Amazon Nova Act isn’t just another toy—it’s a bold move into the emerging world of agentic AI. It signals Amazon’s bet on what comes after chatbots: agents that do the…
AWS Partner? Want to get your company featured on one of AWS’s most visible platforms—but not sure how to get past the review wall? The Amazon Partner Network (APN) Blog…
When AWS introduced its Titan language models in 2023, the move made sense from a strategic perspective. As a cloud provider supporting third-party LLMs through its Amazon Bedrock platform, the…
New technologies are often seen as a cure-all. But they can just as easily create new challenges—and GenAI is no exception. While it can rapidly generate content, questions remain about…
