CEOs, Change Your Mindset and Win Your Tech Marketers’ Hearts
Hey, CEO, are you doing everything you can to support your tech marketers? Are you aware of how much support they need from your R&D team, for example? Sure, HR…
Scaling up Content Production in Multi-Billion Dollar Companies: 3 Enterprise Brand Approaches
As the tech landscape continues to evolve at a rapid pace and the market matures, tech brands are working hard to keep up and to support their marketing channels at…
Scale Up Your Content and Become a Tech Content Powerhouse: Introducing IOD for Enterprise
Working with some of the leading and most innovative tech companies on the market for a half a decade now, at IOD, we are all too familiar with the challenges…
5 Steps to Drive Business and Funding to Your Tech Brand Through Content
Do you offer a cutting-edge product or service? Is your technology filling a market gap? You have the potential to become a leader in your field. Now you just need…
Evolution of the Gig Economy to the Deep Skill Marketplace
Quality content is fuel for a good marketing strategy, as B2B tech companies know. That type of content is hard to create. Our clients at IOD are trying to reach…
A Tech Community That’s Stronger Together: Looking Back at 2020 with IOD
In the day-to-day running of IOD -- whether it’s answering Slack messages from our operations team or fielding incoming queries about our services or the reconciling of invoices -- I…
Five Steps to Generate Buzz for Your Tech Brand Using Micro-Influencers
There is growing recognition of the integral role "micro-influencers" (MI) can play in marketing tech brands and products. It's a guerilla-marketing approach that properly organized and executed could generate incredible…
Now Hiring: Check Out These Remote-Friendly Tech Companies
In the midst of a global pandemic, this “new normal” we find ourselves in comes with many challenges. In particular, remote work is a new experience for many around the…
Tech Marketers, Watch Out for These Content Distribution Pitfalls
You’ve created the perfect piece of content. It’s practical. It’s engaging.Your engineers and even your CTO have signed off on it. Your marketing team has ensured the branding and messaging…
How to Avoid Too Many Unsubscribes in Uncertain Times
In our #wfh #coronavirus new world, every content marketing professional must be asking themselves some version of the question, “What’s our messaging now?” But, really the questions behind that question…
