Why Marketers are Planning More Content for 2018 Than Ever Before
By Tina Ornstein, IOD Editor
You have to hand it to him—Bill Gates once again positioned himself as a visionary when he postulated in 1996, when the internet was still in its infancy, that content would be king. What kind of content? Here’s what he wrote:
If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.
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In the time since I started a varied career that has always included some element of writing, the definition of “editor” has never been consistent. It changes depending on the publication or company I am working for, and has dramatically altered over the last 15 years as “features” have become “blogs” have become “content.”
Look: Upwork can be quite useful if you have a very specific, well-defined project. But for content creation, Upwork failed me—big time.
Obfuscation is a longstanding tradition in marketing. While outright lies are generally avoided by reputable organizations today, half-truths and careful omission of facts are still considered normal. In the world of tech marketing, at least, a default approach of obfuscation to marketing can be catastrophic.
By Jen Maidenberg, VP Editorial, IOD
By Talia Klein-Perez
Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully leveraging marketing software, makes for a real marketing strategy, with proven success of fully leveraging content for marketing needs.
The web is exploding with content and publications about the cloud and technology, which can make it challenging to garner attention for your own blog’s content. Consequently, we created 
Ghostwriting can offer many advantages. Since not all experts and professionals have the ability, skills, or availability to write high-quality content, ghostwriters are used to bridge the gap between experts’ knowledge and their target audiences. However, the reality of today’s online content world has drifted far from these practices.
