The IOD blog

Insights for B2B Tech Marketers
Israeli cyber 2026 infographic, updated October 2026: $32B Google–Wiz deal, $4.3B raised by Israeli cyber in January to September 2026, 74 companies funded across 83 rounds
Israeli Cyber 2026: Funding, Acquisitions and News (Infographic)
  • Ofir Nachmani
  • October 29, 2026
How to choose the best B2B tech marketing and content agency, five categories: expert-led content, SEO, GEO and AEO, performance marketing, branding and creative, and individual writers
How to Choose the Best B2B Tech Marketing and Content Agency: 5 Categories, 14 Leading Providers and 6 Individual Writers
  • Ofir Nachmani
  • October 27, 2026
Prepare for 2027: the tech marketer’s guide to ChatGPT and Gemini, covering research, brand context, expert review, and full-lifecycle measurement
Prepare for 2027: The Tech Marketer’s Guide to ChatGPT and Gemini
  • Ofir Nachmani
  • October 26, 2026
Seven AI-native content platforms and managed services for technical B2B marketing, judged on technical accuracy, AI context, expert involvement and SEO, GEO and AEO
7 AI-Native Content Platforms and Managed Services for Technical B2B Marketing
  • Ofir Nachmani
  • October 23, 2026
Four tests for human oversight of AI: people decide before generation, the overseer can stop the output, a named person with time, and corrections that change the system
Human in the Loop: Four Tests for Oversight That Holds Up
  • Rachel Heller
  • October 21, 2026
Five criteria for evaluating cybersecurity content agencies: practitioner credentials, technical validation, true cost of production, answer engine optimization and format depth
Evaluating 7 Cybersecurity Content Agencies for 2027: Expertise, AI Capabilities, and Enterprise Readiness
  • Ofir Nachmani
  • October 20, 2026
Four filters for evaluating a cybersecurity content agency: technical depth in security content, subject matter expert access, AI governance in the workflow and managed content delivery
Getting Ready for 2027: How to Evaluate a Cybersecurity Content Agency
  • Ofir Nachmani
  • October 19, 2026
Five cybersecurity content production options compared: AI content platforms, cybersecurity marketing agencies, technical content agencies, independent writers and managed content operations
Top Technical Content Production Options for Cybersecurity Brands in 2026
  • Ofir Nachmani
  • October 14, 2026
AWS Summit playbook for B2B tech marketers: set goals and book meetings before, talk and capture insights during, scan the small booths, publish within days after
How to Make Your Next AWS Summit Worth It: A Playbook for B2B Tech Marketers
  • Ofir Nachmani
  • September 30, 2026
GTM Invisible: 8 Structural Plays to Secure Your LLM Discoverability
  • Yeru Chernilovsky
  • March 30, 2026
Quali + IOD: From Lean Team to Content Engine – Case Study
  • IOD Team
  • February 12, 2026
IODigest January 2026: What actually sped up our workflows by 40%, plus how to choose the right AI visibility tool
  • IOD Team
  • January 29, 2026

The views expressed on the IOD blog are those of the individual authors and do not necessarily reflect those of IOD.
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