The Real Cost of Content for Your Tech Blog
What I really want to do in this article is perform a deep dive into a company’s content costs, in particular compare the perception of cost vs. the actual. So,…
Why Your Tech Marketing Requires Expert-Based Content: A Case Study with Logz.io
Logz.io product marketing manager Daniel Berman and the Logz.io marketing team place a significant amount of importance on creating and regularly publishing content that builds trust, brand awareness, and sales.With…
What Does Mercury Retrograde Have to Do With the AWS Summit?
In New York this Thursday I’ll be attending my third AWS Summit in that city. I’m not sure about you but for me, when an annual professional event approaches, I often reflect on how much I’ve matured professionally or in a particular role since the last event, and the one before that, etc. In 2017, I had just recently moved back to New Jersey from Israel, and at the same time had begun transitioning from being responsible for the company’s editorial team to cultivating new business and strategic partnerships in the U.S.
For those of you who have been in the same industry forever — especially if you are a tech professional — it may be difficult to recall what it’s like to walk into a large event where everyone seems to know each other or at least speak the same jargon, and you don’t.
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My Experience as an Enterprise DevOps Engineer; and as a Startup SRE
By John Fahl, IOD Expert I’ve seen tremendous changes in the industry during my two decades of experience. And although these changes have become faster and more intense with the…
Serverless for Humans, a Simplified Overview
Serverless is a trendy word nowadays. You hear it at conferences, workshops, and all around the Internet. However, many in our industry might still be struggling with truly understanding the…
Do Network Engineers Need to Be Developers?
By Roger Perkin, IOD Expert The short answer to this question is “not really,” but they do need to be aware of the developer tools that are available and adopt…
Guiding IT Performance with OKRs
I recently read John Doerr’s book Measure What Matters on OKRs. (OKRs stands for Objectives and Key Results.) They’re part of a goal-setting process that sets goals with key results…
The KISS of Simplicity
Imagine a man appearing at a formal ball. He is wearing a perfectly tailored suit, the jacket of which is bright pink with a red checkerboard pattern. His pants are…
The Subject Matter Expert (SME) Content Paradox and Pulling Teeth
When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:
- Writers know how to write but they don’t have hands-on, intimate knowledge of the technology.
- The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it.
Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
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So You Want to Be a Tech Blogger?
NEXT WORKSHOP: APRIL 25, 2018
Have you always wanted to start a tech blog, but worry you can’t write well or, worse, fear you don’t truly have anything important to say? Well, you can and do. More and more technology experts — from programmers to data architects to operations engineers — are researching and developing original content, and getting paid for it!
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