Why Your Tech Marketing Requires Expert-Based Content: A Case Study with Logz.io

Logz.io product marketing manager Daniel Berman and the Logz.io marketing team  place a significant amount of importance on creating and regularly publishing content that builds trust, brand awareness, and sales.With…

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What Does Mercury Retrograde Have to Do With the AWS Summit?

In New York this Thursday I’ll be attending my third AWS Summit in that city. I’m not sure about you but for me, when an annual professional event approaches, I often reflect on how much I’ve matured professionally or in a particular role since the last event, and the one before that, etc. In 2017, I had just recently moved back to New Jersey from Israel, and at the same time had begun transitioning from being responsible for the company’s editorial team to cultivating new business and strategic partnerships in the U.S.

For those of you who have been in the same industry forever — especially if you are a tech professional — it may be difficult to recall what it’s like to walk into a large event where everyone seems to know each other or at least speak the same jargon, and you don’t.
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Guiding IT Performance with OKRs

I recently read John Doerr’s book Measure What Matters on OKRs. (OKRs stands for Objectives and Key Results.) They’re part of a goal-setting process that sets goals with key results…

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The Subject Matter Expert (SME) Content Paradox and Pulling Teeth

When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:

  • Writers know how to write but they don’t have hands-on, intimate knowledge of the technology.
  • The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it.

Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
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So You Want to Be a Tech Blogger?

NEXT WORKSHOP: APRIL 25, 2018
Have you always wanted to start a tech blog, but worry you can’t write well or, worse, fear you don’t truly have anything important to say? Well, you can and do. More and more technology experts — from programmers to data architects to operations engineers — are researching and developing original content, and getting paid for it!
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