I Love the Cloud: My Never-Ending Journey with AWS

I Love the Cloud: My Never-Ending Journey with AWS

[GUEST POST] I started exploring the cloud computing world around 5 years ago, and I must admit that my initial understanding of the cloud was a disaster. At first, it was difficult to find a comprehensive definition, but I finally settled on one from the National Institute of Standards & Technology (NIST). It clearly defined the cloud’s attributes and models, and removed my doubts regarding what falls under the cloud umbrella. The experience that I had finding this definition made me realize that I wanted there to be an easier way for others to find it, as well. Therefore, I decided to create my own list of cloud guidelines. This was a turning point in my cloud journey, as it pushed me to teach many students and IT professionals about cloud computing.
Stumbling upon AWS is inevitable when discovering the cloud, and just as with the cloud, my first interaction with AWS was not simple, either. I remember the moment of “Eureka!” that came after I was finally able to launch an EC2 instance and deploy a simple application. Sometimes, I laugh at the sheer joy I experienced from such a small achievement, but I realize that this was a stepping stone in my AWS journey and my love for Amazon. I am now able to manage bigger AWS cloud infrastructures, and I’ve consulted for and successfully designed various Amazon projects. I’ve conducted sessions on how to scale applications and how to make scalable applications using Amazon.
I see that two things have remained steady over the past few years: continuous innovations at AWS and my love for AWS. AWS has always kept me motivated to learn new things with its consistent new offerings, and I’d like to share the reasons that I believe make it the immense influence on the cloud that it is today.
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My Take on AWS re:Invent 2013: The Cloud Makes IT Cool

AWS reinvent Keynote by Werner VoglesThe AWS cloud is here to stay. That’s a fact that is not solely attributable to its famed CTO, Dr. Werner Vogel’s, charisma. It is rather due to AWS creating its own destiny for success. This is thanks to a couple factors in particular, namely, an ideal pace of innovation and a positive and highly innovative product and marketing atmosphere (aka evangelism).

There is no doubt that the cloud put Amazon CEO, Jeff Bezos, in the position to fill what used to be Apple’s shoes. What is interesting, though, is that he used those shoes to mosey on over to IT’s doorstep.

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Cloud Marketing, IBM Does it Wrong (personal letter attached)

IBM bus signs aws reinventThe 102 year old veteran IT company seems to have taken countless steps toward the development of CloudSmart, the IT giant’s proprietary cloud that, despite its large investments, has not demonstrated any sort of progress… until now, that is. In July, IBM upped its game by announcing its acquisition of Softlayer, an open cloud platform based on both Cloudstack and OpenStack. Although it is being perceived as an enterprise grade IaaS offering, it is still an immature cloud offering. Additionally, IBM cloud marketing guys have been taking the Steve Jobs approach to marketing (against IBM), circa 1984, belittling AWS in every way possible.  While IBM benefits greatly from its trusted name, to me, this strike seems a bit old and not relevant anymore, making me question where my trust actually lies.
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Ravello Systems: The MVNO of Cloud

Ravello Systems LogoThe cloud market is young, despite AWS’ growth and current worth of a few billion dollars. Most of the enterprise’s IT resources are still hosted on the organizational premise of using VMware hypervisor. The enterprise hybrid cloud challenge is hidden in the cloud utility model’s basic notion of hardware as software, whereas legacy application performance and usages are still based on physical resources capabilities. This difference is the greatest factor when it comes to discussing the evolution pace of the `enterprise grade cloud`. The CIO today is required to show cloud adoption and IT operations’ efficiency. This is consequentially triggering new startups to evolve in efforts to facilitate IT resources to close this existing gap. What follows is a story of such a startup that, in my opinion, has a real chance at becoming a leader in this intermediary cloud adoption phase and the hybrid cloud ultimate enabler, Ravello Systems.

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Amazon, Microsoft and Google: The Cloud Leading Trio

The Cloud Leading TrioFollowing several discussions with fellow bloggers and industry executives, I found it quite fitting that the natural cloud leaders are the top software and web giants: Google, Microsoft and Amazon. While Amazon’s AWS is The public cloud today Google recently reported that it is doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, in order to expand its cloud technology team and engineers. Over two years prior to these Google’s expansion news, Microsoft reported that 90% of its R&D investment was earmarked for cloud technology. Last month they finally announced that Windows Azure Cloud Services now support auto-scaling. For these reasons and more, the following points will strengthen the trivial perception that cloud technologies should and will prosper in the hands of this software giant trio.
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The Inevitable Cloud Outage: 5 Key Essentials to Safe Guard Your Application

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A while back, I was starting up an EC2 instance on the AWS cloud when it entered an endless restart loop. All the application deployment efforts we’d made (installation and service configuration) over two weeks just went down the drain. So we called support. The support rep redirected us to his team leader who simply told us that, as indicated in the SLA, we had to abide by the shared responsibility model and they were not liable for our loss.
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Secure Your Cloud Building Blocks: Overview and a Few Tips

AWS Cloud Security TipsThe cloud enables great agility and can reduce costs if used right. But does it also manage risk? In fact, the cloud contains the same traditional hosting risks as well as specific related risks to your production environment running on the cloud.
With IaaS dynamic environment you pay only for what you use enabling alignment with actual real-time demand. The cloud instance is a temporary resource that is created from a gold master image automatically and on demand. This basic cloud automation capability makes traditional patching redundant and fast provisioning extremely easy. It is an important consideration that changes some basic security deployment perceptions when moving from traditional infrastructure to the cloud.
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Newvem's April Webinar

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Dear IAmOnDemand reader, I would like to personally  invite you to join an interesting webinar that will take place this  Wednesday, April 3rd. 

As part of my job at Newvem, I have assembled a power-house panel of some of the top thought-leaders in cloud computing to discuss the importance of a healthy cloud, focusing on cost efficiency, risk tolerance, and resource optimization.
Moderated by my great cloud colleague Patrick Pushor, CTO and founder of  CloudChronicle.com, panelists include –

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My 5 Enterprise Cloud Predictions for 2013

imageI believe that this is the year when the enterprise will find its way to the cloud.
The mega Internet sites and applications are the new era enterprises. These will become the role models for the traditional enterprise. IT needs remain the same with regards to scale, security, SLA, etc. However, the traditional enterprise CIO has already set the goal for next year: 100% efficiency.
The traditional CIO understands that in order to achieve that goal, IT will need to start and do cloud, make sure that IT resources are utilized right, and that his teams move fast.

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The Basics of Cloud Capacity

Cloud CapacityThe IT capacity plan is derived from the current and future resources utilization for holding, storing and accommodating the software services. It is a given fact that servers’ average utilization in the traditional data center is between 5% and 20%. By contract, when planning capacity in the cloud, the basic working assumption is that, utilization should match the demand at all times and support temporary demand peaks and future trends.
Capacity planning is described by Wikipedia as the

“process of determining the production capacity needed by an organization to meet changing demands for its products.” It is also given by the following formula:
(number of machines or workers) × (number of shifts) × (utilization) × (efficiency)

In his CIO’s article about cloud computing capacity, Bernard Golden wrote,
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