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Where Your “Tech” Marketing Agency Will Fail You: Content

Where Your “Tech” Marketing Agency Will Fail You: Content

  • Post author:Ofir Nachmani
  • Post published:October 6, 2019
  • Post category:Blogs/Content Creation/Marketing/Thought Leadership
  • Post comments:0 Comments

In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…

Continue Reading Where Your “Tech” Marketing Agency Will Fail You: Content
6 Ways Tech Marketers Can and Should Head “Back to School”

6 Ways Tech Marketers Can and Should Head “Back to School”

  • Post author:Jen Maidenberg
  • Post published:September 5, 2019
  • Post category:Blogs/Content Creation
  • Post comments:0 Comments

If you’re a parent of school-aged children, depending on where you live in the world, this may be the first time you’re reading a blog post in silence in 2…

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The Real Cost of Content for Your Tech Blog

The Real Cost of Content for Your Tech Blog

  • Post author:Ofer
  • Post published:July 19, 2019
  • Post category:Blogs/Content Creation
  • Post comments:0 Comments

What I really want to do in this article is perform a deep dive into a company’s content costs, in particular compare the perception of cost vs. the actual. So,…

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3 Tips for Tech Marketers When Creating Conference Swag

3 Tips for Tech Marketers When Creating Conference Swag

  • Post author:Jen Maidenberg
  • Post published:October 30, 2018
  • Post category:Blogs/Marketing
  • Post comments:0 Comments

By Jen Maidenberg, VP Business Development, IOD Over the last six months, I've been on the US tech event circuit meeting and getting to know US-based tech companies focused in…

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How to Cure the 5 Major Pain Points of Tech Content Creation

How to Cure the 5 Major Pain Points of Tech Content Creation

  • Post author:Ofir Nachmani
  • Post published:October 10, 2018
  • Post category:Blogs/Content Creation/Marketing
  • Post comments:1 Comment

Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with…

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We Can’t All Be David Lynch (or, Why a Writing Process Matters)

We Can’t All Be David Lynch (or, Why a Writing Process Matters)

  • Post author:Ofer
  • Post published:September 17, 2018
  • Post category:Blogs/Writing
  • Post comments:0 Comments

By Ofer Prossner, VP Operations, IOD When people ask me if I like to write, I admit that writing can sometimes be a pain, especially if the assignment is one…

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Why We Insist Upon a Customized Style Guide (The Three Ps)

Why We Insist Upon a Customized Style Guide (The Three Ps)

  • Post author:Liz Heflin
  • Post published:July 2, 2018
  • Post category:Blogs/Content Creation
  • Post comments:0 Comments

By Liz Heflin, IOD Editor In the 1937 film Shall We Dance, there’s a famous scene with Fred Astaire and Ginger Rogers sitting on a park bench quibbling over the…

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