How to Growth Hack Content for Lead Generation in 3 Steps

Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully leveraging marketing software, makes for a real marketing strategy, with proven success of fully leveraging content for marketing needs.

This article will break down some of the myths surrounding content marketing and give you the knowledge to effectively growth hack content to the highest conversion rate possible. The successful marketing campaign for Cloudyn that was led by Cloudyn’s VP Marketing, Ophir Shalitin, and Cookie Jar Marketing will be used as a case study, showing how they managed to take content and turn it into revenue. (Disclaimer: Cloudyn is an IamOnDemand Customer)

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Interview With AWS Cloud Champion Peter Sankauskas

Allow me to introduce a good friend, Peter Sankauskas, who I met through the AWS cloud community. Our level of cloud experience evolved with the expansion of the cloud, Amazon in particular, and we have both become prominent members of the AWS community. Having learned more about open source and development, I’d like to focus on the idea of using Netflix open source tools to generate great values to cloud users.

Peter is the Founder and CEO of CloudNative, a company known for its continuous deployment tools. He started CloudNative after consulting at Answers for AWS and building the same system multiple times. Peter has been using AWS for over 7 years, across many companies and has designed, implemented, and managed systems that remain performant, highly available, and scale during exponential growth.

He led the engineering team at Motally to become one of the finalists in the AWS Start up Challenge in 2009. He wrote the EC2 inventory plugin for Ansible, giving Ansible it’s first taste of AWS. In 2013, Peter won a NetflixOSS Cloud Prize for Best Usability Enhancement for his work on making the NetflixOSS Stack easier to get up and running.
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I Love the Cloud: My Never-Ending Journey with AWS

[GUEST POST] I started exploring the cloud computing world around 5 years ago, and I must admit that my initial understanding of the cloud was a disaster. At first, it was difficult to find a comprehensive definition, but I finally settled on one from the National Institute of Standards & Technology (NIST). It clearly defined the cloud’s attributes and models, and removed my doubts regarding what falls under the cloud umbrella. The experience that I had finding this definition made me realize that I wanted there to be an easier way for others to find it, as well. Therefore, I decided to create my own list of cloud guidelines. This was a turning point in my cloud journey, as it pushed me to teach many students and IT professionals about cloud computing.
Stumbling upon AWS is inevitable when discovering the cloud, and just as with the cloud, my first interaction with AWS was not simple, either. I remember the moment of “Eureka!” that came after I was finally able to launch an EC2 instance and deploy a simple application. Sometimes, I laugh at the sheer joy I experienced from such a small achievement, but I realize that this was a stepping stone in my AWS journey and my love for Amazon. I am now able to manage bigger AWS cloud infrastructures, and I’ve consulted for and successfully designed various Amazon projects. I’ve conducted sessions on how to scale applications and how to make scalable applications using Amazon.
I see that two things have remained steady over the past few years: continuous innovations at AWS and my love for AWS. AWS has always kept me motivated to learn new things with its consistent new offerings, and I’d like to share the reasons that I believe make it the immense influence on the cloud that it is today.
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Modern IT Monitoring: API-Based and the Human Touch

Screenshot_1011Monitoring is what allows you to generate complete transparency of the online service that you’re responsible for, including cloud infrastructure, application functionality and SLA. Modern IT monitoring seems to be composed of two layers: an infrastructure layer and an application layer. On the infrastructure layer, VMs, network, and storage are monitored, revealing memory consumption, CPU utilization, and network connection metrics. On the application layer, database performance, browsing latency, and actual application functionalities, such as users registration, login and cart are monitored. For mega sites like eBay and PayPal, even the slightest latency can lead to a loss of millions of dollars. If your online service isn’t monitored closely, the trust and confidence of your users can be significantly compromised. In this post, I would like to touch on several points that describe the current state of the market, how essential it is to monitor your resources, and what monitoring is built on.
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Amazon, Microsoft and Google: The Cloud Leading Trio

The Cloud Leading TrioFollowing several discussions with fellow bloggers and industry executives, I found it quite fitting that the natural cloud leaders are the top software and web giants: Google, Microsoft and Amazon. While Amazon’s AWS is The public cloud today Google recently reported that it is doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, in order to expand its cloud technology team and engineers. Over two years prior to these Google’s expansion news, Microsoft reported that 90% of its R&D investment was earmarked for cloud technology. Last month they finally announced that Windows Azure Cloud Services now support auto-scaling. For these reasons and more, the following points will strengthen the trivial perception that cloud technologies should and will prosper in the hands of this software giant trio.
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IGT: Story of a Leading Cloud Computing Institute

imageNext week, on Oct 23rd in Tel Aviv we welcome the annual conference of IGT – The Israeli Association of Cloud Computing. Started in 2008, this is the 5th year that this international conference takes place in the vibrant city of Tel Aviv located alongside the Jaffa coastline. This year the conference will no longer discuss what is the cloud and how it disrupting the IT world. This year the conference holds two themes: Big Data and SaaS business.

In a discussion I had with Mr. Avner Algom, Founder and CEO of IGT, he noted:

““Every year we strive to bring the international industry leaders and, as our community grows, it just becomes more appealing and it’s easier to get them to come. Without a doubt, the question “What is Cloud?” is behind us. This year’s conference focus is on Big Data and SaaS. These are important issues for cloud companies and cloud business as these are strongly tied together in the cloud”” said Avner Algom, IGT CEO.
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Amazon Cloud and the Enterprise – Is it a love story? (Free Infographic Included)

As befitting any great online vendor, Amazon cloud product guys listen carefully to their market targets and ensure fast implementation and delivery to satisfy their needs. It is clear that Amazon cloud is eager to conquer the enterprise market, as I already mentioned in my past post, “Amazon AWS is the Cloud (for now anyway)”.
Cloud Reserved Capcity Card
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Amazon AWS is the Cloud (for now anyway)

Every day I talk, write and comment about the “Cloud”. Every time I mention the cloud I try to make sure that I add the name of the relevant cloud operator, “Rackspace Cloud, “MS Cloud” (Azure) or “HP Cloud”. Somehow all of these cloud titles don’t right to me – it seems the only title that really works for me is the “Amazon Cloud”. In this post, I will elaborate about the competition in the IaaS market and I will explain further why I think this is so.
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My View on CloudConnect 2012

cloud-connectLast week I attended one of the most popular cloud technology conferences in the world – CloudConnect. The CloudConnect conference started about four years ago. Attending the event gave me a clear understanding of the market maturity and evolution rhythm. Check out the following sections for the main points on what I heard and learned:

Cloud Performance

The underlying infrastructure performance, round trip time, bandwidth, caching and rendering are to be counted as the major features of an online service performance. In an interesting presentation by @joeweinman (known by his famous “Cloudonomics” theory), it was claimed that latency holds the greatest weight among these faetures. I encourage you to check out his new research – As Time Goes By: The Law of Cloud Response Time presents some good formulas, methods and considerations with regards to online services’ performance and latency (including simple facts, for example, that people tend to prefer selecting from fewer options on an online page –  so you can have less content on a page and achieve a better browsing performance).

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The Rabbit and the Mole: the Web Developer and the Data Scientist

Source: Flicker

Six years ago I led Zarathustra as the company and product manager. We started this new company to help SMB companies to manage their sales, operations and accounting in one system. I was young and handsome but with not a lot of experience in regards to recruiting and employing web software developers.

It was obvious to us that we didn’t have enough capital to hire experienced developers and while searching for guys to help us with the R&D we realized that we could find great talented young geeks. These guys accumulated their experience by establishment of websites for their own purposes and habits such as movies, sports and dating sites. This always reminds me of the Facebook story which started with a super fast rabbit, Mr. Zuckerberg. At the start he actually created ”thefacebook” service using his own hands and keyboard spontaneously understanding the need to create a simple UI/UX, support operation scalability and demonstrate great value to the end user.
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