How to Growth Hack Content for Lead Generation in 3 Steps
Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully leveraging marketing software, makes for a real marketing strategy, with proven success of fully leveraging content for marketing needs.
This article will break down some of the myths surrounding content marketing and give you the knowledge to effectively growth hack content to the highest conversion rate possible. The successful marketing campaign for Cloudyn that was led by Cloudyn’s VP Marketing, Ophir Shalitin, and Cookie Jar Marketing will be used as a case study, showing how they managed to take content and turn it into revenue. (Disclaimer: Cloudyn is an IamOnDemand Customer)
Allow me to introduce a good friend,
[GUEST POST] I started exploring the cloud computing world around 5 years ago, and I must admit that my initial understanding of the cloud was a disaster. At first, it was difficult to find a comprehensive definition, but I finally settled on one from the National Institute of Standards & Technology (NIST). It clearly defined the cloud’s attributes and models, and removed my doubts regarding what falls under the cloud umbrella. The experience that I had finding this definition made me realize that I wanted there to be an easier way for others to find it, as well. Therefore, I decided to create my own list of cloud guidelines. This was a turning point in my cloud journey, as it pushed me to teach many students and IT professionals about cloud computing.



Every day I talk, write and comment about the “Cloud”. Every time I mention the cloud I try to make sure that I add the name of the relevant cloud operator, “Rackspace Cloud, “MS Cloud” (Azure) or “HP Cloud”. Somehow all of these cloud titles don’t right to me – it seems the only title that really works for me is the “Amazon Cloud”. In this post, I will elaborate about the competition in the IaaS market and I will explain further why I think this is so.
