What Does Mercury Retrograde Have to Do With the AWS Summit?

In New York this Thursday I’ll be attending my third AWS Summit in that city. I’m not sure about you but for me, when an annual professional event approaches, I often reflect on how much I’ve matured professionally or in a particular role since the last event, and the one before that, etc. In 2017, I had just recently moved back to New Jersey from Israel, and at the same time had begun transitioning from being responsible for the company’s editorial team to cultivating new business and strategic partnerships in the U.S.

For those of you who have been in the same industry forever — especially if you are a tech professional — it may be difficult to recall what it’s like to walk into a large event where everyone seems to know each other or at least speak the same jargon, and you don’t.
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AWS Summit 2017 in NYC: The Day I Owned Being A Cloud Celeb

By Jen Maidenberg, VP Editorial, IOD
One of the things I really love about working at IOD is our philosophy of transparency. Everything we do – including our communications with customers about the content we create – is honest and forthcoming. This works especially well for me. Why? Because I don’t have to pretend I know more about cloud or DevOps or cybersecurity than I actually do. In another setting, I might feel self-conscious about that. But at IOD, I don’t.
What I am an expert in is storytelling, editing, and messaging. I’m also really good at identifying and nurturing talent. I’m a bit modest off the page (another truth about me) so I won’t list all my credentials in those areas. But suffice it to say, Ofir, our founder and CEO, hired me because of my background in publishing, content marketing, and branding. Also I love getting to know and talking to new people. This is something I have to do often at IOD, as we’re always recruiting new freelancers to our team.
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