The Tech Gig Economy — The Client’s POV
Way before the days of WordPress, I hired a freelancer to do a website redesign. It was my first experience working with a freelancer. He had an engineering degree from…
Three Evolving Content Marketing Trends to Roll Out in 2020
Despite the increasing popularity of video, podcasts, and other content marketing formats, we predict text-based content will still win hands-down in 2020. That is, if you do it right. Experimenting…
Where Your “Tech” Marketing Agency Will Fail You: Content
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
Marketing + IT = Love/Hate or Just Love?
By Ofir Nachmani, CEO, IOD Today, more than ever, we see a constant tension between tech and marketing departments–a love/hate relationship, so to speak. Tech people always think they know…
3 Tips for Tech Marketers When Creating Conference Swag
By Jen Maidenberg, VP Business Development, IOD Over the last six months, I've been on the US tech event circuit meeting and getting to know US-based tech companies focused in…
How to Cure the 5 Major Pain Points of Tech Content Creation
Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with…
Confessions of a Tech Blogger
By Ofir Nachmani, CEO, IOD Prepare yourself for the brutal honesty in this post. My first confession: I don’t write my own tech blogs. At this point in my career,…
The Subject Matter Expert (SME) Content Paradox and Pulling Teeth
When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:
- Writers know how to write but they don’t have hands-on, intimate knowledge of the technology.
- The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it.
Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
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How I Became a Tech Evangelist
Two questions I get asked quite often are: How did you get to be where you are with your blogging? You’re not a native English speaker, nor a trained writer....…
The Secret Sauce of Tech-related Blog Content
By Tina Ornstein, IOD Editor
Blogging on technical topics for a knowledgeable audience is a little bit like tightrope walking — it requires incredible balancing skills and one false step sends you plummeting into oblivion. In other words, if you don’t find the right balance between technical expertise and audience engagement, then your blog will be ignored (which is the equivalent of oblivion in the content world.)
At IOD, we have developed and perfected our own secret sauce for helping our customers reach their target audiences. Our methodology is based on one simple mantra: “writers are not experts and experts are not writers.” Thus a successful technical blog, (i.e., a blog that gets traction with its target audience) requires the collaboration of an expert and a content person — either a writer or a proactive editor.
Although chefs tend to guard their secret sauces carefully, we at IOD believe in transparency and are happy to share with you the key ingredients of ours.
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