Despite the increasing popularity of video, podcasts, and other content marketing formats, we predict text-based content will still win hands-down in 2020. That is, if you do it right. Experimenting…
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
By Ofir Nachmani, CEO, IOD Today, more than ever, we see a constant tension between tech and marketing departments–a love/hate relationship, so to speak. Tech people always think they know…
By Jen Maidenberg, VP Business Development, IOD Over the last six months, I've been on the US tech event circuit meeting and getting to know US-based tech companies focused in…
Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with…
By Ofir Nachmani, CEO, IOD Prepare yourself for the brutal honesty in this post. My first confession: I don’t write my own tech blogs. At this point in my career,…
When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:
Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
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Two questions I get asked quite often are: How did you get to be where you are with your blogging? You’re not a native English speaker, nor a trained writer....…
By Tina Ornstein, IOD Editor
Blogging on technical topics for a knowledgeable audience is a little bit like tightrope walking — it requires incredible balancing skills and one false step sends you plummeting into oblivion. In other words, if you don’t find the right balance between technical expertise and audience engagement, then your blog will be ignored (which is the equivalent of oblivion in the content world.)
At IOD, we have developed and perfected our own secret sauce for helping our customers reach their target audiences. Our methodology is based on one simple mantra: “writers are not experts and experts are not writers.” Thus a successful technical blog, (i.e., a blog that gets traction with its target audience) requires the collaboration of an expert and a content person — either a writer or a proactive editor.
Although chefs tend to guard their secret sauces carefully, we at IOD believe in transparency and are happy to share with you the key ingredients of ours.
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By Tina Ornstein, IOD Editor
You have to hand it to him—Bill Gates once again positioned himself as a visionary when he postulated in 1996, when the internet was still in its infancy, that content would be king. What kind of content? Here’s what he wrote:
If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.
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For more information about IOD, our services, or opportunities to write for us, drop us a line below.
