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Read more about the article Women in Tech Interview: Driving Positive Change with Michal Wosk, Marketing VP at Treeverse

Women in Tech Interview: Driving Positive Change with Michal Wosk, Marketing VP at Treeverse

  • Post author:Alina
  • Post published:March 10, 2022
  • Post category:Blogs/Marketing

Welcome to the second post in our series celebrating female leaders in technology companies. When we thought about writing a post in honor of International Women’s Day on March 8th,…

Continue ReadingWomen in Tech Interview: Driving Positive Change with Michal Wosk, Marketing VP at Treeverse
Read more about the article Women in Tech Interview: Leading the Pack with Yael Rivkind, VP of Strategy at Twang

Women in Tech Interview: Leading the Pack with Yael Rivkind, VP of Strategy at Twang

  • Post author:Alina
  • Post published:March 8, 2022
  • Post category:Blogs/Marketing

Here at IOD, we love all the tech leaders we’ve met over the years—at AWS re:Invent, other industry gatherings, and online. But we’re honestly troubled by how few of them…

Continue ReadingWomen in Tech Interview: Leading the Pack with Yael Rivkind, VP of Strategy at Twang
Read more about the article Marketing Experts Predict: Tech Marketing Trends in 2022

Marketing Experts Predict: Tech Marketing Trends in 2022

  • Post author:Alina
  • Post published:February 22, 2022
  • Post category:Blogs/Marketing

Years ago, Apple ran TV ads for the newly launched iPhone, featuring the line, “There’s an app for that.” It was impossible to predict just how true that would become…

Continue ReadingMarketing Experts Predict: Tech Marketing Trends in 2022
Read more about the article How to Make Your New Website a Marketing Machine

How to Make Your New Website a Marketing Machine

  • Post author:Alina
  • Post published:January 26, 2022
  • Post category:Blogs/Marketing

https://vimeo.com/662654053 Get Started Good content is central to creating a new website, but it isn’t the only thing you need. You should also think about what your goals are with…

Continue ReadingHow to Make Your New Website a Marketing Machine
Read more about the article The AWS re:Invent 2021 Expo Floor: Coolest Big Data Technologies and More

The AWS re:Invent 2021 Expo Floor: Coolest Big Data Technologies and More

  • Post author:Alina
  • Post published:January 12, 2022
  • Post category:AWS/Blogs/Marketing

https://vimeo.com/662654053 Get Tech Content Welcome to our series—the ultimate AWS re:Invent 2021 recap, showcasing companies that we spoke to on the expo floor. I have already covered companies operating in…

Continue ReadingThe AWS re:Invent 2021 Expo Floor: Coolest Big Data Technologies and More
Read more about the article The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Data Security

The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Data Security

  • Post author:Alina
  • Post published:January 11, 2022
  • Post category:AWS/Blogs/Marketing

Re:Invent your tech contenthttps://vimeo.com/662654053 Get Tech Content The first part of our four-part series described the exciting cloud services and automation companies that I—an AWS re:Invent newbie—and IOD CEO Ofir…

Continue ReadingThe AWS re:Invent 2021 Expo Floor: Coolest Technologies in Data Security
Read more about the article The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Security

The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Security

  • Post author:Alina
  • Post published:January 6, 2022
  • Post category:AWS/Blogs/Marketing

https://vimeo.com/662654053 Get Tech Content This is the second in our four-part blog series highlighting a roundup of the ultimate innovators from the AWS re:Invent 2021 show floor. As I mentioned…

Continue ReadingThe AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Security
Read more about the article The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Services & Automation

The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Services & Automation

  • Post author:Alina
  • Post published:January 5, 2022
  • Post category:AWS/Blogs/Marketing

https://vimeo.com/662654053 Start building your content machine Get Tech Content My first time at AWS re:Invent was an incredible experience—and I’m not just talking about the parties. Unlike most newbies, I…

Continue ReadingThe AWS re:Invent 2021 Expo Floor: Coolest Technologies in Cloud Services & Automation
Read more about the article Re:Invent Your Tech Marketing in 2022

Re:Invent Your Tech Marketing in 2022

  • Post author:Ofir Nachmani
  • Post published:January 3, 2022
  • Post category:Blogs/Marketing

This year’s AWS re:Invent was distinctive for two reasons: First, the huge excitement about being able to meet in person again after lockdowns. Second, one of our new marketing team…

Continue ReadingRe:Invent Your Tech Marketing in 2022
Read more about the article Developer Advocates: Tap Into your Tech Users

Developer Advocates: Tap Into your Tech Users

  • Post author:Sharone
  • Post published:December 23, 2021
  • Post category:Blogs/Marketing

Developer advocates face two key challenges in their role on a marketing team. The first challenge is the internal perception that their job is limited to marketing to developers. Selling…

Continue ReadingDeveloper Advocates: Tap Into your Tech Users
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