The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Data Security

The AWS re:Invent 2021 Expo Floor: Coolest Technologies in Data Security

Re:Invent your tech content

The first part of our four-part series described the exciting cloud services and automation companies that I—an AWS re:Invent newbie—and IOD CEO Ofir Nachmani—a re:Invent veteran— discovered on the expo floor. In the second part of the series, I dove into the companies operating in cloud security. In this part, I’II take a look at data security companies and their products!

rubrik logo
rubrik booth
rubrik booth at reinvent

It was great to meet up with Rubrik’s reps and especially Morgan White, Rubrik’s Field Marketing Manager. From their interactive demos and breakout sessions, I learned all about how their Zero Trust Data Security protects AWS data. Rubrik also leveraged re:Invent 2021 to announce their extended protection against ransomware, with support for Amazon S3 Object Lock. This new integration adds extra protection against accidentally or maliciously deleted data.

About the company: Rubrik, the Zero Trust Data Security™ Company, delivers enterprise-grade data security and data protection on a single platform that includes: Zero Trust Data Protection, ransomware investigation, incident containment, sensitive data discovery, and orchestrated application recovery. Rubrik makes sure that your operations are resilient, no matter what. (Source:

druva logo
druva booth at aws reinvent
Image credit: @Druva

Druva was one of the biggest booths that Ofir and I visited. We had an in-depth discussion with their representatives, including Solutions Architect Andrey Ivanov and Cloud Evangelist Curtis Preston. They showcased for us the advantages of Druva Data Resiliency Cloud and its ability to make data resilient, secure, accessible, and actionable. Their key message: Druva users can “strengthen [their] operational resilience and accelerate cloud adoption.”

About the company: Druva’s Data Resiliency Cloud ensures cyber, data, and operational resilience for organizations of all sizes. Druva’s pioneering SaaS-based approach eliminates complex infrastructure and related management costs, delivering data resilience via a single platform that spans multiple geographies and clouds. With Druva, you radically simplify data protection, streamline data governance, and gain data visibility and insights—all while accelerating cloud adoption. (Source:

immuta logo

A small but high-energy booth on the expo floor was Immuta. Sam Tawfik, Director of Product Marketing, and Sam Ott, Account Executive, talked with me about their data control solution for the cloud. With Immuta, data engineering and operations teams get one universal platform to “control access to analytical data sets in the cloud.”

In Sam Tawfik’s session “Policy-As-Code for Securing Your AWS Data Stacks,” he addressed why centralized and automated policy management is essential for securely using cloud data at scale.

immuta booth at aws reinvent

About the company: Immuta automates access control for any data resource, on any cloud service, across any compute infrastructure. Data-driven organizations around the world rely on Immuta to speed time to data, safely share more data with more users, and mitigate the risk of data leaks and breaches. (Source:

Ofir Nachmani & Shana Brewer
Lambda is not a letter - IOD t-shirt
Lambda is not a letter 😉
Ofir Nachmani & Maish Saidel-Keesing
Ofir Nachmani & Maish Saidel-Keesing
Ofir Nachmani & Eitan Yurman
Ofir Nachmani & Eitan Yurman
clumio logo

We were impressed with Clumio’s demo of their innovative AWS backup solution. Clumio representatives reminded us that AWS’ shared responsibility model for data protection means that customers own the responsibility of securing and protecting their data in AWS. Without the right solution, meeting this responsibility across multiple AWS accounts can be very challenging.

Clumio Protect simplifies and enhances data protection for Amazon EC2, Amazon EBS, Amazon RDS, Amazon S3, SQL Servers on Amazon EC2, and VMWare Cloud with turnkey ransomware protection, exceptionally fast restores, and cost-effective, long-term retention.

clumio brochure

About the company: Clumio’s mission is to take the complexity out of cloud backup while delivering a UX that is easy, flexible, and secure. The numbers speak for themselves: 15 minutes to deploy, 100% data recovery from ransomware exploits, 30% savings on average in cloud costs, and 60% less time spent managing backups. (Source:

veeam logo

Things were certainly hopping at Veeam’s spacious booth! They also hosted a lot of activities throughout the conference, including a networking party and several sessions. I personally attended a Veeam session on the multiple benefits of Kubernetes, as well as one on using Kasten K10 for Kubernetes data management. I also had the privilege of meeting Shana Brewer, Veeam’s Senior Global Marketing Manager.

veeam booth
Image source: @Veeam
Image source: @Veeam

Veeam’s significant presence at re:Invent is a clear reflection of the company’s meteoric growth and its leadership position in the data protection space. I also loved their giveaways, one of which safely made its way back to Israel 😀

About the company: Veeam delivers the industry’s most simple, flexible, reliable, and powerful data protection platform, including backup, recovery, and data management solutions. Veeam offers a single platform for cloud, virtual, physical, SaaS, and Kubernetes environments. Its customers can be confident that their apps and data are protected and always available.. (Source of images and description: Veeam)


In this part of our four-part series, I discussed the various companies we met in the field of data security. Stay tuned for Part 4, where I talk about companies focused on big data, plus some other great companies that we just had to mention! And in case you missed them, you can also catch Part 1 on cloud services and automation, as well as Part 2 on cloud security.

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