Key InsightsGEO and AEO are essential for AI-era discoverability. Generative engine optimization (GEO) and answer engine optimization (AEO) are now critical for getting your content discovered and cited in AI-powered…
Tech companies—whether startups or enterprises—often struggle to keep up with the pace and quality of content needed to connect with their audience. The subject matter expert (SME)’s gift is understanding…
One of the greatest challenges tech marketers face is generating meaningful, technically accurate content—and at scale. Even SEO blog posts, which often get a bad rap, need to provide value…
When we got together recently for a roundtable with our partners at Igloo Creative House, we wanted to help marketers understand and solve the top roadblocks standing between you and…
As humans, our minds are wired for story. That means that as a tech marketer, if you want to connect with your audience, you need to tell a great story.…
A few years ago, I got a call from the CEO of a startup in the cloud security space in need of tech content. When I asked him who their…
Marketers have known for a long time that tech video tutorials are an effective way to accomplish many things at once: convert leads into new users or convert novices into…
Marketers often struggle to produce quality tech content at scale that resonates with their target audience. Translating that to video can be even more challenging. IOD’s team of video experts…
When it comes to tech blogging, it’s the people with hands-on experience you need to persuade—whether cloud, DevOps, cybersecurity, or AI experts—especially for bottom-up adoption. A security client was in…
Are you looking to harness the marketing power of video to make an impression and showcase your tech solutions? Whether you're introducing a new SaaS platform for B2B sales teams,…
