3×2 ChatGPT Prompts Tips to Make Your Tech Marketing Copy Sing – Part 2
Generative AI is the new buzzword in content creation, but can it live up to the hype when it comes to tech content creation? On the one hand, we're seeing…
Creating Engaging Tech Video Tutorials: A Step-by-Step Guide for Tech-Marketers
Incorporating tech videos into your marketing strategy is no longer simply a maybe, it’s a necessity. Creating a captivating tutorial, immersive demo, or enlightening explainer has enormous power in helping…
Why a Lone Writer Won’t Cut It: Content Creation Lessons from Microsoft
The face of B2B technology marketing is changing, and that demands a pivot when it comes to content creation. Long ago, you’d create content aimed primarily at the C-suite; today,…
The Tech Marketer’s Guide to ChatGPT and Bard: Are AI Generative Tools All They’re Cracked Up to Be?
About 25 years ago, I attended a conference hosted by then-industry leader Kodak. During the event, company reps boldly predicted that digital cameras would not diminish the demand for traditional…
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[INFOGRAPHIC] Mastering Tech Content Production: Best Practices and Strategies
Did you know that AWS releases hundreds of long-form articles of 2,000+ words each month? Tech content is a highly valuable commodity. Successful tech brands rely on a consistent flow…
7 Best Practices for Producing Tech Marketing Content at Scale
Tech content is a valuable commodity. Enterprises like AWS rely on a steady flow of in-depth content to engage and educate their audiences. But most companies can’t keep up. They…
Scaling up Content Production in Multi-Billion Dollar Companies: 3 Enterprise Brand Approaches
As the tech landscape continues to evolve at a rapid pace and the market matures, tech brands are working hard to keep up and to support their marketing channels at…
Scale Up Your Content and Become a Tech Content Powerhouse: Introducing IOD for Enterprise
Working with some of the leading and most innovative tech companies on the market for a half a decade now, at IOD, we are all too familiar with the challenges…
Mastering Tech Content Repurposing: How to Get More Value from Your Technical Marketing Content
Recently, one of our large enterprise customers asked us to join a roundtable of their vendors and marketing pros to discuss goals for the next year. In one of the…
How to setup Lambda using only the AWS CLI
How to setup Lambda using only the AWS CLI
This article will walk you through all the steps required to create a Lambda function using only the AWS command line. So no AWS console is allowed here!Please note that…
