Read more about the article The Not-So-Secret History of Content Marketing (Hint! It’s Older Than You Think!)

The Not-So-Secret History of Content Marketing (Hint! It’s Older Than You Think!)

It’s always tempting to think that whatever we’re doing in the bright, shiny world of the 21st century is unprecedented, groundbreaking, disruptive. But I have a confession to make: Although my career is firmly-rooted in high tech and I can’t get enough of engaging with the latest and greatest technology and business trends, my first love is history and my academic degree is in that domain. So indulge me for a few minutes as I explore the historical roots of the content marketing that drives customer engagement and brand building today.
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Read more about the article What Does Mercury Retrograde Have to Do With the AWS Summit?

What Does Mercury Retrograde Have to Do With the AWS Summit?

In New York this Thursday I’ll be attending my third AWS Summit in that city. I’m not sure about you but for me, when an annual professional event approaches, I often reflect on how much I’ve matured professionally or in a particular role since the last event, and the one before that, etc. In 2017, I had just recently moved back to New Jersey from Israel, and at the same time had begun transitioning from being responsible for the company’s editorial team to cultivating new business and strategic partnerships in the U.S.

For those of you who have been in the same industry forever — especially if you are a tech professional — it may be difficult to recall what it’s like to walk into a large event where everyone seems to know each other or at least speak the same jargon, and you don’t.
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Read more about the article Why AWS re:Inforce? Because It’s Time!

Why AWS re:Inforce? Because It’s Time!

Covering the world of cloud for more than a decade now, I’ve learned a simple thing: innovation should not and will not be focused too closely on security from the get-go. However, security cannot and should not be ignored as the cloud market matures and this is what we see here with the introduction of the 1st cloud security conference, AWS re:Inforce, taking place in Boston, June 25-26.

Back in the days when the market was still resistant to the public cloud, the discussion often centered around security of the environment and compliance. Public cloud opponents claimed that large enterprise and government organizations would not use the public cloud due to the risk of running sensitive workloads on a public facility. Now that the public cloud is a common go-to even for organizations with sensitive workloads, and AWS is the new IBM, this is no longer the case.
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