Welcome to our two-part series on one of the most powerful personas in technology today: the tech marketer. Creating tech marketing content for numerous tech brands, we’ve met many tech…
Your R&D team spent months learning your customer’s pain points, then specifying, building, and delivering a solution. As your company’s DevRel, you know your audience best, and you’re the one…
In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…
If you’re a parent of school-aged children, depending on where you live in the world, this may be the first time you’re reading a blog post in silence in 2…
What I really want to do in this article is perform a deep dive into a company’s content costs, in particular compare the perception of cost vs. the actual. So,…
By Jen Maidenberg, VP Business Development, IOD Over the last six months, I've been on the US tech event circuit meeting and getting to know US-based tech companies focused in…
Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with…
By Ofer Prossner, VP Operations, IOD When people ask me if I like to write, I admit that writing can sometimes be a pain, especially if the assignment is one…
By Liz Heflin, IOD Editor In the 1937 film Shall We Dance, there’s a famous scene with Fred Astaire and Ginger Rogers sitting on a park bench quibbling over the…
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