First and foremost, it is important to define what AWS Activate is and what it is used for before we can take a deeper look. Exactly one year ago, Amazon created a program specifically designed for a particular group of customers that often times is in need of as much help as they can get (AKA startups). This program supports startups in their initial phase of building their businesses. This includes providing AWS credits, taking part in startup contests, and receiving benefits from third party solutions on the AWS cloud. Activate allows AWS partners that want to create a presence within the Activate community offer perks to member startups. Some of which include discounts and extended free tiers.