Welcome to our two-part series on one of the most powerful personas in technology today: the tech marketer. Creating tech marketing content for numerous tech brands, we’ve met many tech…
It’s no secret anymore that strong writers have become a hot commodity at tech companies–and I’m talking about writers of sentences, not code. But can a given writer write about…
Every marketing professional in the tech industry, every tech evangelist, even every developer with a reddit addiction knows that in this business content is fundamental. Marketing begins and ends with…
When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:
- Writers know how to write but they don’t have hands-on, intimate knowledge of the technology.
- The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it.
Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
By Ofir Nachmani, Founder and CEO, IOD
Look: Upwork can be quite useful if you have a very specific, well-defined project. But for content creation, Upwork failed me—big time.
I came to this conclusion via personal, hands-on experience. About a year ago, I invested huge efforts to use several Upwork freelancers to create some in-depth articles for a database-related brand. Although I managed to squeeze out two articles, it cost me thousands of dollars and endless hours of my time.