When it comes to tech blogging, it’s the people with hands-on experience you need to persuade—whether cloud, DevOps, cybersecurity, or AI experts—especially for bottom-up adoption. A security client was in…
Generative AI is the new buzzword in content creation, but can it live up to the hype when it comes to tech content creation? On the one hand, we're seeing…
Welcome to our two-part series on one of the most powerful personas in technology today: the tech marketer. Creating tech marketing content for numerous tech brands, we’ve met many tech…
The face of B2B technology marketing is changing, and that demands a pivot when it comes to content creation. Long ago, you’d create content aimed primarily at the C-suite; today,…
About 25 years ago, I attended a conference hosted by then-industry leader Kodak. During the event, company reps boldly predicted that digital cameras would not diminish the demand for traditional…
Tech content is a valuable commodity. Enterprises like AWS rely on a steady flow of in-depth content to engage and educate their audiences. But most companies can’t keep up. They…
You might be surprised to know that even enterprise-scale organizations in technology struggle with creating high-quality B2B content. Shouldn’t creating content get easier as your business gets larger? After all,…
The traditional life of a freelancer can be challenging—from managing sales and client relationships to completing deliverables, freelancers often have a lot of work commanding their attention, leaving limited time…
Making a living doing what you love is a privilege, but it can be a challenge to get there. Even for freelance bloggers who are paid well for what they…
Way back in elementary school, long before I became head of editorial at IOD, my classmates would line up in the school hallway so I could check their writing assignments…
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