In many years in this business, I’ve seen a lot of startups rise to the top—and it’s exciting every single time. A big milestone for startup companies is their first…
Recently, one of our large enterprise customers asked us to join a roundtable of their vendors and marketing pros to discuss goals for the next year. In one of the…
Attending conferences is one of the best ways to see what’s cutting-edge in tech—and our first visit to KubeCon and CloudNativeCon was incredible! At IOD, we love going to conferences, but…
Even though KubeCon has been running since 2015—first sponsored by KubeAcademy and later taken over by Linux Foundation’s Cloud-Native Computing Foundation (CNCF)—this was my very first time there, as it…
Keeping our finger on the pulse: IOD's new infographic reveals the top cloud acquisitions of the last 6 months, including one for $6.5B, highlighting the importance of the identity and…
https://youtu.be/SZKlTH-PMmcCats are not known for their expertise in Kubernetes or threat remediation. Dogs are usually more interested in food containers than cloud containers. But pets play a very important role…
If you’re a content marketing writer looking to break into the field of tech marketing writing, the transition can seem daunting. And in fact, many fail. I remember how overwhelmed…
Few freelance writers spend all their time writing. They often rack up hours of non-billable time looking for new gigs and handling administrative tasks. Imagine if those writers could devote…
Tech marketing sometimes feels like a clash between marketers and engineers. There is often a disconnect between tech marketers’ expectations and the expectations of the engineers and experts needed to…
Think tech writing has to be boring? Feel like you’ve hit a wall or run out of challenges? Maybe it’s time for a creative new direction. Here’s how one of…
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