Make the Most of AWS reInvent 2014

aws reinventThese are exciting times for the world of cloud computing, and with the largest ever AWS conference just around the corner, we can’t wait to see what everyone has in store. Our successful video interviews at AWS re:Invent 2013, with leading cloud brands across the globe, has brought the popular enterprise technology channel, SDR News, and yours truly together again to see what re:Invent 2014 has to offer.
The technology and consulting partners that shared their knowledge at last year’s event have greatly benefitted from their exposure across our social channels. And with the 12,000 participants expected to show up next week, exhibitors need to be especially on top of their game in order to manifest valuable opportunities. Last year’s video interviews focused on assessments of the event and learning about the exhibitors’ positions in and contributions to the AWS ecosystem. However, this year, we’re turning the focus fully onto you.
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Cloud Content Marketing Through Knowledge

DevOps and Cloud expertiseMarketing through knowledge has gained vast popularity for enterprises and startups, alike. Creating educational content for your community, otherwise known as content marketing, has become the preferred method of marketing for a number of reasons. Instead of enticing a potential customer for a few seconds with a witty tagline or flashy banner, cloud content marketing engages potential customers through news, industry awareness, expertise, and storytelling. Educational content’s purpose is to arouse an audience’s curiosity, leaving them with more knowledge and questions about the subject. Conversely, traditional marketing methods, like copywriting, have a specific and usually very direct call to action. As a result, the reader will either take action or not, leaving the company and potential customer with very little room for engagement. Promotional content has its purposes in marketing, but education is not one of them. Writing content that educates rather than promotes has proven to be an effective way for cloud computing vendors to build customer relationships resulting in more than just sales, but community, as well.

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The Google Chrome App that Bridges the Gap Between Google Docs and WordPress

 This is an official announcement of Google Docs to WordPress, our new Google Drive app. The app transfers Google documents into WordPress with one click, while automatically adjusting the images and formatting in order to fit with your blog’s graphic theme.

The field of content writing seems to experiencing something of a golden age. The world is discovering the power that lies within the ability to constantly create new quality content. This, however, is no easy task. Content writing usually requires an intricate collaboration between contributors, writers, reviewers and others. Establishing an efficient workflow is key to overcoming these challenges.

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Cloud Videos: Migrating to Cloud Native with Microservices by Adrian Cockcroft

Adrian-Cockroft-bigOn Wednesday July 2nd, Adrian Cockcroft, from Battery Venture, lectured at an IGTCloud and IamOnDemand meetup. Prior to joining Battery, Adrian led Netflix’s migration to a large scale, highly available public cloud infrastructure and drove the cloud-native NetflixOSS platform to become open source as the Netflix cloud management platform. In a recent interview, the Netflix cloud pioneer answered a broad range of questions covering everything from his take on AWS development, DevOps vs NoOps, and the future of enterprise IT. If you  like to enjoy  “IamOnDemand Adrian’s experience” check out my personal interview with the cloud pioneer. Take it from someone who knows; from cloud history to on point predictions, Adrian has the knowledge we could all learn from in the industry.

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AWS NY Summit Highlights: Ruling the Cloud Stack and an Expanding Ecosystem

Mew York AWS SummitLast week’s NYC AWS summit was yet another success for the cloud giant. Just shy of the impressive turnout at re:Invent 2013 in Las Vegas, last week’s summit had so many attendees, they ran out of badges! As always, the lectures were great, however, we weren’t told anything new. Despite the ever-growing awareness of AWS cloud, Werner has been pitching the same “old” messages for years. Security issues, price reductions, fast deployment, and scalability were introduced in a much more organic way three years ago, and this year’s summit proved that these concepts have been fully internalized by AWS users. Continuing to promote the seemingly never ending list of cloud features, Werner is a true evangelist and cloud celebrity who attracts crowds of thousands when he speaks.
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Become a Cloud Celebrity at AWS NYC Summit

IamOnDemand Cloud Celebrity
IamOnDemand Cloud Celebrity

Whether you are a cloud consumer or vendor, launching your first startup or developing cutting edge technology to improve cloud computing experiences…you can be famous!

Over the years, I have become very familiar with the AWS cloud, as well as the startups that were utilizing the cloud from the get-go. Through this experience, I was able to witness how the market matured, and eventually see those very same startups flourish into the strong companies they are today. I am proud to announce that IOD has since expanded into a great team of professionals who leverage their knowledge to help the AWS ecosystem tell their stories. Today, we are working with dozens of companies and are proving to be the leaders in sourcing the knowledge that this fast growing ecosystem has to offer, making sure to evangelize the cloud and support an amazing movement within the technology world.

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My Interview with Adrian Cockcroft – Netflix Cloud Pioneer

Adrian-Cockroft-bigOn Wednesday July 2nd, Adrian Cockcroft from Battery Venture is going to lecture on an IGTCloud and IamOnDemand meetup. Prior to joining Battery, Adrian  lead Netflix’s migration to a large scale, highly available public-cloud architecture and the open sourcing of the cloud-native NetflixOSS platform – the Netflix cloud management platform.

The Netflix Cloud

Netflix, the popular American provider of internet video streaming, dominates the market with over 50 million subscribers and a third of all internet traffic during peak hours. Netflix currently operates in over 40 countries and has announced its expansion to 6 more European countries. Netflix is not only the leader in internet streaming services but an example of the largest pure cloud service based on an open-source stack running on Amazon Web Services. Netflix is a widely referenced case study for how to effectively operate a cloud application at scale.
Following his arrival to Israel, I had the pleasure of interviewing the Netflix cloud pioneer.
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Cloud Marketer, You Don’t Have a Clue!

quality contentWhat is the point of hiring a marketer? By definition, a marketer is supposed to possess the ability to market the goods or services provided by a company to the appropriate target markets. In reality, however, this definition is often times expanded to entail a larger quantity of tasks, which unfortunately is not proportionate to quality.

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Read more about the article 3 Reasons Why (Posting) Once a Week is Not Enough!

3 Reasons Why (Posting) Once a Week is Not Enough!

Editorial calendar

Finding that magic number of relevant blog posts needed to keep your cloud-minded audience engaged and craving more can be trickier than you think. One thing’s for sure, though, posting once a week is not enough! While cloud companies may be up to their eyeballs in new developments and performance maintenance, here are three reasons why creating content needs to be at the top of every hi-tech and cloud company’s to-do list.

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50% on S3? AWS Helping Google Into the Game or Stopping the Cloud Race to Zero?

Screenshot_228One day after Google announced a substantial price reduction for their cloud services, Amazon announced their own dramatic price reduction on several AWS offerings. This move will reduce the revenues of one of Amazon’s most profitable services, the S3, by about 50%. What were the AWS leaders thinking just before Andy Jassy went on the SF summit stage?

This decision raises a few questions about Amazon’s market strategy. Why would a leading company willingly cut their successful stream of revenues so suddenly in light of a new competition? Aside from the profit loss, Will this move – stop the IaaS vendors’ race to zero? will it position GCP a notable player in the cloud arena, as AWS largest direct competitor.

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