When it comes to creating quality content assets for high-tech companies at scale, we have noticed the following paradox in the marketplace:

• Writers know how to write but they don’t have hands-on, intimate knowledge of the technology.

• The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it.

Of course there are exceptional individuals who are both knowledgeable and good writers but, let’s face it, they are few and far between—and, if you find one, worth his weight in gold.
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