Nearly every IT company these days has a blog. Whether it is meant to explain products/services, announce new releases, or update readers about relevant happenings in a specific business niche, the ultimate goal is to engage your target audience. You may want to build trust over time, or convince them in a single post that your cloud product or service is what they need. While the goal seems obvious, actual implementation can be much more challenging.

Over the past year, I’ve created approximately 400 posts in the realm of cloud computing at IamOnDemand (IOD). We interview developers, evangelists, and CTOs to extract information from its source. We then turn that knowledge into clear content that keeps readers interested and wanting more. While some of the following tips may seem obvious, keep them in mind. You may find a need for them more often than you think.

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