The Free Trial Jumps: A Comment by Michael Dunham
Following the post regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP…
The Free Trial Jump: 4 Categories, 3 Steps and One Goal
Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined…
SaaS and Cloud Computing: a lecture by Phil Waineright – Part 2
Following part 1, here is part 2 including the second half of Waineright’s important lecture: Waineright starts the revenue generation and pricing discussion, by explaining that a difficult issue for…
Distill the Cloud Hype to Real Values
I found myself sucked into “hype of cloud”, a day doesn’t pass by including reading and listening to bunch of bloggers and magazines. Anyone hoping to profit from offering cloud-based…
SaaS Pricing, Billing & Discounting Survey
Softletter has just shut down its Pricing, Billing, & Discounting survey; this consisted of 54 questions on this topic with over 100 senior SaaS executives participating. Click here to check…
OnDemand Sales
Dear ISV, you developed and made huge efforts to take your applications to the cloud. That is nice but it is only the start, now you will probably stand in…
