The Free Trial Jumps: A Comment by Michael Dunham
Following the post regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP…
Following the post regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP…
Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined…
Following part 1, here is part 2 including the second half of Waineright’s important lecture: Waineright starts the revenue generation and pricing discussion, by explaining that a difficult issue for…