Following the post regarding the Free Trial 3 stages process and as part of the discussion in LinkedIn I would like to share with you the following comment from Michael Dunham, VP…
Starting with a research on optimizing the SaaS customers’ acquisition funnel, I decided to focus on analyzing the conversion from a visitor to a registered free trial user. I examined…
Following part 1, here is part 2 including the second half of Waineright’s important lecture: Waineright starts the revenue generation and pricing discussion, by explaining that a difficult issue for…
Softletter has just shut down its Pricing, Billing, & Discounting survey; this consisted of 54 questions on this topic with over 100 senior SaaS executives participating. Click here to check…
Dear ISV, you developed and made huge efforts to take your applications to the cloud. That is nice but it is only the start, now you will probably stand in…
“The promise of Cloud Computing is primarily the following key technical characteristics: The ability to create the illusion of infinite capacity; the performance is the same if scaled for one,…
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