Ghostwriting can offer many advantages. Since not all experts and professionals have the ability, skills, or availability to write high-quality content, ghostwriters are used to bridge the gap between experts’ knowledge and their target audiences. However, the reality of today’s online content world has drifted far from these practices.
The Creation of Online “Fluff”
In an attempt to draw audiences to their websites and boost their online presence and pagerank, many companies and organizations turn to ghostwriters, SEO experts and content farms, to create articles. However, with the writers detached from the knowledge source (i.e. the experts), the odds of creating high volumes of quality content in a short amount of time are slim. The content that companies tend to receive back and then publish is often completely unreliable, inaccurate, and worst case scenario, just plain wrong.