By Piotr Gaczkowski, IOD Expert When I first started writing for IOD, my belief was that writing was optional for engineers. I’ve changed my mind. Even though your main responsibility…
NEXT WORKSHOP: APRIL 25, 2018
Have you always wanted to start a tech blog, but worry you can’t write well or, worse, fear you don’t truly have anything important to say? Well, you can and do. More and more technology experts — from programmers to data architects to operations engineers — are researching and developing original content, and getting paid for it!
By Jen Maidenberg, VP Editorial, IOD
One of the things I really love about working at IOD is our philosophy of transparency. Everything we do – including our communications with customers about the content we create – is honest and forthcoming. This works especially well for me. Why? Because I don’t have to pretend I know more about cloud or DevOps or cybersecurity than I actually do. In another setting, I might feel self-conscious about that. But at IOD, I don’t.
What I am an expert in is storytelling, editing, and messaging. I’m also really good at identifying and nurturing talent. I’m a bit modest off the page (another truth about me) so I won’t list all my credentials in those areas. But suffice it to say, Ofir, our founder and CEO, hired me because of my background in publishing, content marketing, and branding. Also I love getting to know and talking to new people. This is something I have to do often at IOD, as we’re always recruiting new freelancers to our team.
The web is exploding with content and publications about the cloud and technology, which can make it challenging to garner attention for your own blog’s content. Consequently, we created Ideation, a tool that aggregates hundreds of thousands of articles from tech publishers ranging from giant tech blogs, such as TechCrunch, to small cloud startup blogs. All you do is search for a keyword(s) or topic, then Ideation automatically finds and ranks current related articles according to the amount of shares that they receive on social platforms. Ideation is comparable to BuzzSumo, but the big difference is that Ideation is free and is geared towards cloud technology-based content.
I asked our talented development team to provide some numbers about the articles that we’ve already aggregated to show you how often tech blogs and sites post and get an idea of how often you should, too.