Popular belief often leads us to think that simply creating quality content and posting it online (including social media outlets) makes for a good content marketing strategy. In reality, however, that is nowhere near enough. Combining outlets and orchestrating them with the right insights, along with clever money investment, and fully leveraging marketing software, makes for a real marketing strategy, with proven success of fully leveraging content for marketing needs.
This article will break down some of the myths surrounding content marketing and give you the knowledge to effectively growth hack content to the highest conversion rate possible. The successful marketing campaign for Cloudyn that was led by Cloudyn’s VP Marketing, Ophir Shalitin, and Cookie Jar Marketing will be used as a case study, showing how they managed to take content and turn it into revenue. (Disclaimer: Cloudyn is an IamOnDemand Customer)