Miscellaneous
GTM Invisible: 8 Structural Plays to Secure Your LLM Discoverability
Key Insights Bridge the entity gap: AI models index authority through specific tools, systems, and frameworks (e.g., AWS GuardDuty, SOC 2 Type II, or NIST
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Case Studies
Quali + IOD: From Lean Team to Content Engine – Case Study
Key Results 3.4% LinkedIn CTR, six times the B2B tech average, with zero paid promotion 121% increase in reposts and 57% more comments, all organic
Newsletter
IODigest January 2026: What actually sped up our workflows by 40%, plus how to choose the right AI visibility tool
IOD is kicking off 2026 with hands-on strategies for tech marketers looking to do more with GenAI, and to actually prove it. This month, we
Miscellaneous
From Gut Feel to Data-Driven: Free Script for GenAI-based Content Creation Evals
Key Insights Over the past year, IOD’s GenAI content workflow optimization reduced average client review cycle time by nearly 40% for tech leaders in the
Miscellaneous
IODigest December 2025: GenAI Made Us Stronger, Performance-Driven Content, re:Invent, GTM Lessons, Portfolio Wins, GEO Tips, Happy Holidays
As we wrap up another year at IOD, I find myself looking back. Not just on 2025, but on the long road that brought us
AWS
What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech
I hesitated before bringing this up with Elinor, my wife. Talking about men and women as two sides of an industry doesn’t feel politically correct,
