Case Studies Quali + IOD: From Lean Team to Content Engine – Case Study Key Results 3.4% LinkedIn CTR, six times the B2B tech average, with zero paid promotion 121% increase in reposts and 57% more comments, all organic Read More »
Newsletter IODigest January 2026: What actually sped up our workflows by 40%, plus how to choose the right AI visibility tool IOD is kicking off 2026 with hands-on strategies for tech marketers looking to do more with GenAI, and to actually prove it. This month, we Read More »
Miscellaneous From Gut Feel to Data-Driven: Free Script for GenAI-based Content Creation Evals Key Insights Over the past year, IOD’s GenAI content workflow optimization reduced average client review cycle time by nearly 40% for tech leaders in the Read More »
Miscellaneous IODigest December 2025: GenAI Made Us Stronger, Performance-Driven Content, re:Invent, GTM Lessons, Portfolio Wins, GEO Tips, Happy Holidays As we wrap up another year at IOD, I find myself looking back. Not just on 2025, but on the long road that brought us Read More »
AWS What 70,000 Engineers and 780 Marketers Taught Me About GTM in B2B Tech I hesitated before bringing this up with Elinor, my wife. Talking about men and women as two sides of an industry doesn’t feel politically correct, Read More »
Miscellaneous AWS re:Invent Days 1 & 2: 5 Key Takeaways I think I’ve already walked a million steps, and the first two days have been both busy and exciting. Attending the Analyst Summit gives me Read More »