Tech marketing these days means speaking directly to the users of your product—the developers. This requires marketing teams to have the technical knowledge to develop content that developers find useful…
Making a living doing what you love is a privilege, but it can be a challenge to get there. Even for freelance bloggers who are paid well for what they…
In many years in this business, I’ve seen a lot of startups rise to the top—and it’s exciting every single time. A big milestone for startup companies is their first…
If you’re a content marketing writer looking to break into the field of tech marketing writing, the transition can seem daunting. And in fact, many fail. I remember how overwhelmed…
Few freelance writers spend all their time writing. They often rack up hours of non-billable time looking for new gigs and handling administrative tasks. Imagine if those writers could devote…
Tech marketing sometimes feels like a clash between marketers and engineers. There is often a disconnect between tech marketers’ expectations and the expectations of the engineers and experts needed to…
Think tech writing has to be boring? Feel like you’ve hit a wall or run out of challenges? Maybe it’s time for a creative new direction. Here’s how one of…
Years ago, Apple ran TV ads for the newly launched iPhone, featuring the line, “There’s an app for that.” It was impossible to predict just how true that would become…
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