Marketing your On-Demand Offering

While I was looking for articles about the On-Demand offering marketing methods, I bumped into this short article that really helped me understand that the marketing complexity for the On-Demand offering isn’t really different than marketing any other new product. The ISV needs to understand that the new offering will not replace the traditional business but instead it will lead it to new opportunities in new markets that the ISV probably could not even approach till today.

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