Dear Google, Your Cloud Is Great, but..Here Is a Little Feedback

gcplogoAs a developer with fifteen years of experience in IT, I’ve dedicated the past five years to working with the cloud. I’ve been involved with cloud services from AWS cloud (since 2010) and Azure. A bit over nine months ago, I started working almost exclusively with Google Cloud (GCD) and Google Compute Engine as part of a consulting project I led. The project involved building a backend for a high performance web application. At first, the customer thought to use their own data center, which I discouraged. Then, Google approached them and offered a package that included free support and better pricing for their services, which the customer agreed to take.
I’ve been working on this project for a few months now and in many ways, Google Cloud Platform (GCP) has been great to work with. However, it’s the first time that I’ve seen such great challenges compared to my experience working with other clouds. It feels like these challenges stem from Google’s isolated development culture, with their “my way or the highway” approach. In this article I would like to address these thoughts and provide you with a few suggestions.
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Surviving in the Public IaaS Cloud Market

bezoswernerIf we look at market growth rates and the concentration of power within a handful of providers, using the terminology coined by Geoffrey Moore, it could easily be argued that the public IaaS cloud market is in the tornado and approaching Main Street. Despite a lack of publicly available market share data, for many in the industry, it seems like a two or three-player race, with one clear “gorilla”: Amazon Web Services (AWS).
In this article I will attempt to briefly characterize the competitive positioning of the key players in the public IaaS market, and highlight some of the alternative strategies used by other providers to carve their own niches. The question that needs to be kept in mind is, can anyone else survive in the face of the steep competition presented by the two or three American mega-clouds?
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