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The Tech Gig Economy — Why It Can Suck

The Tech Gig Economy — Why It Can Suck

By now, you should know all the great parts of freelancing. You've also heard the client’s perspective on working with freelancers. There is another point of view to consider in…

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The Tech Gig Economy — The Client’s POV

The Tech Gig Economy — The Client’s POV

Way before the days of WordPress, I hired a freelancer to do a website redesign. It was my first experience working with a freelancer. He had an engineering degree from…

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The Tech Gig Economy–and Why It’s Great

The Tech Gig Economy–and Why It’s Great

Back in high school, when my English teacher asked me what I want to do when I grow up, I answered, “I want to be a freelancer.” I had no…

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Three Evolving Content Marketing Trends to Roll Out in 2020

Three Evolving Content Marketing Trends to Roll Out in 2020

Despite the increasing popularity of video, podcasts, and other content marketing formats, we predict text-based content will still win hands-down in 2020. That is, if you do it right. Experimenting…

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Where Your “Tech” Marketing Agency Will Fail You: Content

Where Your “Tech” Marketing Agency Will Fail You: Content

In a recent conversation with the VP of marketing and sales at an established big data company, she mentioned the company had conducted a pilot campaign with a leading marketing…

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The Real Cost of Content for Your Tech Blog

The Real Cost of Content for Your Tech Blog

What I really want to do in this article is perform a deep dive into a company’s content costs, in particular compare the perception of cost vs. the actual. So,…

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Why Your Tech Marketing Requires Expert-Based Content: A Case Study with Logz.io

Why Your Tech Marketing Requires Expert-Based Content: A Case Study with Logz.io

Logz.io product marketing manager Daniel Berman and the Logz.io marketing team  place a significant amount of importance on creating and regularly publishing content that builds trust, brand awareness, and sales.With…

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Writers: You KNOW There Are Topics You Just Can’t Write About

Writers: You KNOW There Are Topics You Just Can’t Write About

It’s no secret anymore that strong writers have become a hot commodity at tech companies–and I’m talking about writers of sentences, not code. But can a given writer write about…

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