Following several discussions with fellow bloggers and industry executives, I found it quite fitting that the natural cloud leaders are the top software and web giants: Google, Microsoft and Amazon. While Amazon’s AWS is The public cloud today Google recently reported that it is doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, in order to expand its cloud technology team and engineers. Over two years prior to these Google’s expansion news, Microsoft reported that 90% of its R&D investment was earmarked for cloud technology. Last month they finally announced that Windows Azure Cloud Services now support auto-scaling. For these reasons and more, the following points will strengthen the trivial perception that cloud technologies should and will prosper in the hands of this software giant trio.